July 2009

  • Learn from Your Traffic Sources

    Learn from Your Traffic Sources

    When you look at your dashboard at Google Analytics, one of the bits you should always notice is the Traffic Sources. The Overview gives you a pie chart showing how your visits are distributed among Direct Traffic, Referring Sites, Search Engines, and Campaigns.

  • Six Pixels of Separation

    Six Pixels of Separation

    I had the opportunity to read a pre-publication version of Mitch Joel’s new book, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

  • You, Me, Us?

    You, Me, Us?

    It’s a small thing, but one that can make a big difference to your future relationships: not the remote control, but the question of whether to write your website in first, second, or third person.

  • Content Marketing for Retail Websites

    Content Marketing for Retail Websites

    When you do online retail sales, your content may be primarily a catalog: pictures and brief descriptions of your products. People are coming to shop with you, after all, so they just need to see the goods. Your thoughts about your online presence may be mostly about your shopping cart.

  • Who Should Be Writing Your Blog?

    Who Should Be Writing Your Blog?

    I’ve had similar conversations with some new clients recently. “How can you think up new things to say at my blog every day?” they ask dubiously. Or, “I don’t think there’s enough material for a weekly blog post. I can’t think of anything.” Or, “It takes me an hour just to think of a topic.…

  • Your Website as Salesperson

    Your Website as Salesperson

    I was talking with a local businesswoman yesterday, a woman whose business caters to brides. It’s hard to get help, she said.