August 2009
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How to Link Out Effectively
Why is the internet called a Web? It’s because it’s a collection of links, a bunch of pages that are hooked up with one another, as the strands of the web are in this picture. A fly over at the edge of the web will move and its movements will travel through all the interconnections,…
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Are SEO Pros Lonely?
Josepha told me yesterday that search engine optimization professionals (or, as Tom puts it, search engine optimists) are lonely, according to the news. People in her office were discussing a Fox news story which is actually about black hat tactics and spam. Doing these jobs, the story claims, will leave you friendless and indeed shunned…
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Making a Website for a Nonprofit Organization
Last night Jon Schleuss and I presented the new website we built for the local chapter of the American Association of University Women. This excellent organization has been supporting equity for women for more than a century, and we were glad to have the opportunity to create their new site. We showed them which pages…
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How Original Should Your Website Be?
Naturally, you want your website to be different and exciting. You don’t want it to look as though it were made with a template. You want it to be special and unique. But before you get too carried away, or allow your designer to, think of elevators.
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Very Fast Websites
Dr. Tom Hapgood is bucking for the title of Fastest Web Designer in the West, having beaten our previous record by having a site completed in less than two weeks.
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Web Content: Math or Literature?
Back in the early days of SEO there was a lot of talk about something called “keyword density”: the percentage of the text on your website that was composed of the keywords your customers would use to look for you. The idea was that if you met the mystical correct percentage — 2%, some said,…