September 2009
-
Your Website’s Contact Page
The Contact page isn’t the sexy page at your website. It doesn’t have the most scintillating text or your best pictures. But it’s hugely important. Consider the user journey for your contact page: Mandy got to your page by typing YourBusiness.com into the navigation bar on her browser screen. She reaches your page, scans the…
-
Robot Sensibilities and Your Website
I had an alarmed email over the weekend from a client who had learned that some of her content had been flagged as “objectionable.”
-
Do You Need Video at Your Website?
Video is more and more often a component of websites. I’ve written before about SEO for video , and you certainly should consider that aspect of video. Today, though, I’m thinking about the logistics. Do you want video on your website, and if so, how will you get it?
-
Is SEO Easy or Hard?
Sometimes people talk about SEO (search engine optimization) as if it were a mystical art of some kind. It isn’t. It’s good business, good communication, ordinary stuff like that. If you wanted to find a metaphor for SEO, though, I think video games would be a better choice than magic. Like video games, SEO requires…
-
Website Coolness vs. Usability
It often happens that once you start thinking of a thing, examples seem to spring up everywhere. I’ve been having that experience with the question of cool websites lately. I’m working on a new website which I particularly want to be cool. Snazzy, even.
-
Are There Enough Digital Marketers to Go Around?
Mitch Joel is concerned about the future of digital marketing.