February 2010
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Can You Do Without a Homepage?
I have had some conversations lately about websites without the traditional homepage.
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Analytics Results Can Be Deceptive
I think you know that I love web analytics. With data about your visitors, you can make strategic decisions based on information, not on guesses. You can tell whether your new promotion works or not. You don’t end up making decisions on the basis of a conversation with one person who feels strongly (and I…
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Above the Fold
The term “above the fold” initially applied to newspapers, which put their most important stories literally above the literal fold in the paper. This was the part of the paper that would show in a newsstand, the part a reader could most easily read while traveling on a subway, and the part that would be…
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Why Are All These People Following Me?
“Who are all these people following me? I don’t know any of them.” The speaker was a client of mine, a high-tech guy. Some people think that IT specialists are all deeply into social media, but in fact the technorati often aren’t at Twitter, Facebook, or MySpace at all. This client had checked in on…
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The Cost — and the Value — of a Website
Last night I went to talk with Joe McCoy’s marketing class about online copywriting. In among the discussions of keywords and effective web copy and calls to action, the question of money and pricing arose.
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Do You Need to Know HTML?
This is html. Should you care? It’s the special language that tells your computer how to organize a web page. Not how it should look, exactly — that’s mostly up to CSS these days — but which parts are lists and which parts are extra important, which parts should show up on the screen and…