April 2011

  • Strategic Content Changes at Your Website

    There are lots of reasons to make changes at your website, from changes in your business to a general desire to refresh and update your site. Sometimes, though, you plan site changes specifically for the sake of improving the bottom line:

  • Updating Your Own Content: Things I’d Like to Say to Clients

    A client emailed me this morning to see whether he’d be able to update the content at his website, which we will be launching soon. I assured him that, since we’re building the site on the WordPress platform, he’ll be able to change it any time.

  • Motion Charts at Google Analytics

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  • Google Analytics Motion Chart

    Google Analytics has a wealth of data for those who care to mine it. However, some might prefer to get a quick idea of what’s going on without that mining. For them, Motion Charts are a great option. Motion charts also can help you see relationships among different metrics that might not show themselves as…

  • Please Google or Please Your Readers?

    Please Google or Please Your Readers?

    Google’s recent algorithm update was good for Haden Interactive and for our clients, but it was rough on a lot of sites, and not just content farms. One such site was Good Books for Kids. Site owner Pam Tee is passionate about children’s books, and she shares her excitement with readers in the form of…

  • Making Your Point on Your Homepage

    Writing the homepage text for a website is not the same as writing a report, a brochure, a memo, or anything else except the text for a home page.