June 2011
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Writing Case Studies for Your Website
Case studies are great for search and for conversion. For search, they’re an opportunity to create keyword-rich content. It’s not only your primary keywords that search engines notice, after all. Search engines use related words to disambiguate keywords, so that someone searching for “lead generation” will get things about generating sales leads rather than things…
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Plugin Review: Broken Link Checker
We tried out the Broken Link Checker WordPress Plugin at our lab site, FreshPlans. This site has a lot of posts that are compendia of links — the best math sites, a bunch of good resources on sharks, stuff like that.
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Updating Old Blog Posts
Updating your blog regularly is important; blogs that are updated regularly receive so much more traffic than those that are updated only occasionally that it simply doesn’t make sense to leave your blog unattended.
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SEO Tip #8
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Web Copywriting: Doing it Wrong
Good web copy is rare. This week, I’m getting insight into why it’s so difficult. Designer Tom Hapgood’s web design class builds a free website for a local nonprofit every term. This year, my writing class is putting together three paragraphs of text for the home page.
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Changes in People’s Search Habits
We talk a lot about how search engines’ algorithms change, but have you noticed how people’s search habits have changed?