July 2011
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Shoot While the Geese are Flying, and Other Advice that May Not Translate Well to the Web
I’m working on a website for a company of duck hunting guides. Since I’ve also been working on an e-commerce site this week, as well as updates for sites offering public speakers (with and without books to peddle) and services, I’ve been thinking about the old saying, “Shoot while the geese are flying.”
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Spontaneous Focus Groups
Cardiopump class was about to start, but you could tell it would be a few more minutes. People were still picking out weights, the leader was making those enthusiastic squeaks they make, and most of us were standing around vaguely kicking our feet.
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Unique Content for E-commerce Sites
I’m working today on a new site for an e-commerce company that sells 200 or so SKUs (retail talk meaning separate, individual products). Normally, having 200 different items would give a copywriter lots of scope for descriptions of the unique features and special uses of each item. Using the basic advice at Writing Product Descriptions…
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How Long Should Your Blog Posts Be?
The basic answer: as long as they need to be to say what you have to say. Now let’s get into some more depth.
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YouTube Beauty Gurus: an Analysis
The YouTube Beauty Gurus may not be on your radar screen, but they’re popular, controversial, and a great example of what works in online marketing. Think of lolcats, but with products attached.
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Do You Need an E-book at Your Site?
E-books have some great advantages: They’re a one-time expense. Once you’ve gotten it written, designed, and set up on your site, you can sell it or give it away as many times as you like with no additional cost. People keep e-books. Often, they share them. Their perceived value is higher than that of, say,…