August 2011
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How to be Stupid with Your CMS
A content management system allows you to update your site yourself. You can go in through a dashboard and make some changes, though perhaps not everything you want to do, without having to contact your IT department or your webmaster.
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Anatomy of a New Website
We work mostly with established websites that need to get better results, but there’s something exciting about a brand new website. The first time ever website of Coco McAtee, a sex education speaker and educator, has just launched.
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Weird Keywords and Bot Attacks
A client contacted me this morning in alarm, because he’s seeing visits to his site with weird keywords. Most of us get some visits with weird keywords, though I wasn’t able to find much for you at our lab site. In fact, out of the 11,340 keywords people have used to find that site this…
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5 Linkbuilding Pitfalls to Avoid
I’m consulting this morning with a client who needs ongoing linkbuilding, but wants to have it done in house by employees who have some free time. We get this. If you have people on the payroll already who have some down time during the day, it certainly makes sense to have them devote that time…
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Signing Off on Your Site
Sometimes clients get nervous about signing off. We understand that. We typically ask for a sign off on both the content — the words — and on the design mock up — the picture of how the site will look — before we build the website. We’re asking the client to commit to something when…
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Should You Choose Global Domains?
It’s an unfortunate fact that .com domains are running out. Whether your company shares a name with other companies or some squatter bought up your domain and now wants to hold you up for way too much money to get hold of it, you may not be able to get YourCompany.com.