Coping with the Limitations of Your CMS
I’m working on a live refresh for the Walton Arts Center, a local arts organization. It’s making me think of the Diocletian Baths, now the Basilica of St. Mary of the Angels and Martyrs.
This is because, unlike many owners of old domains, WAC hasn’t simply let their site get old and outdated. They’ve kept it up. But they’ve done so in gradual ways, so you can see lots of hands in it. This is an arts center, so the site looks good. However, some of the pages have bulleted lists built with HTML and others have them made as though on a typewriter. Some have lovely prose and some have punctuation problems. Some have the pictures placed with tables and some have them done in more modern ways.
The Basilica I mentioned has parts designed by Michelangelo and built onto ancient Roman baths, an 18th century interior sundial and astrological chart, 20th century art works, and a marvelous new pipe organ, all put together into one wonderful architectural mishmosh. You can see a picture of it below. If the owners ever decide to fix something primary, they’re going to have a tough time. And this is what the WAC is looking at. Aggressive SEO competition by ticket resellers has caused them to lose rankings for searches they deserve to dominate. I’m going in to make the content stronger for them.
They have a proprietary content management system, a CMS created by their most recent designer. It combines static pages much like those of WordPress, DNN, or Joomla with a database that creates their home page and some other sections as dynamic pages. Unlike the major content management systems, it allows no static content on those pages at all. What’s more, the home page is built mostly with Flash. Naturally, search engines can’t tell much about the website from the home page. The obvious first thing to do to optimize the site is to add a good chunk of keyword-rich text for the home page.
Unfortunately, the CMS has no mechanism for doing this. This creates a nice little problem from the point of view of SEO. WAC certainly deserves the rankings they want for phrases relating to the tickets for their own shows; the ticket resellers certainly don’t, and have only gotten them by using terms like “Walton Arts Center” and “tickets” dozens of times on a page, while WAC’s homepage has each term only a couple of times. How can the forces of good vanquish the forces of — well, if not evil, at least not quite as good?
And, putting the question more broadly, how can you help the search engines figure out what your site is about if your CMS puts you in a similar position?
Here’s what we came up with:
- Add keyword-rich content to all the pages we can usefully access through the CMS. Helping more pages from the site rank well for important keywords will help the homepage, which has already established itself as the official site for the organization.
- Clean the content up and make it more uniform, to improve its overall quality. Overall quality is considered by search engines along with relevance.
- Optimize the code to the degree possible within the current CMS (another company is taking this on) and consider changing to a more cooperative system at some time in the future.
The takeaway here is fairly simple: when your CMS keeps you from doing the best thing you can do, look for other things that can be done. We often hear people say that they can’t improve their site because of technical issues. The long term solution may be to rebuild the site. In the short term, there are usually steps that can be taken. It just requires some lateral thinking.
SEO Tip #23
Lab Report: Panda Updates
On October 13th, Google updated its search algorithm, causing seriously reduced search traffic for a lot of websites. This analytics screen shot shows that our lab site, FreshPlans, was one of them. The left side of the screen shows our typical traffic, while the right side shows our traffic beginning on October 14th. As the pie graph shows, this site gets nearly all its traffic from organic search, so our loss of search engine oomph had a striking effect on our traffic.
Just to clarify, the loss was only from Google. Here’s a shot of our traffic from Bing during the same time period, rising steadily as the traffic for this site normally does:
While no one is ever happy to have a loss like this, we’re glad to have the opportunity to experience the Panda smackdown. We usually benefit from Google algorithm updates, so we haven’t previously had the chance to learn what it takes to recover from one.
My personal response to criticism is first to see whether there’s any merit in it, so I figure the first response to a negative move like this is to check the quality of the site. 
Has our design become outdated? Are our pages slow? Have we gotten lax about providing good quality, useful content? Is our code old fashioned?
We’re feeling pretty good about FreshPlans. We did put ads on it during back to school, but we think it’s still a valuable resource for our target audience.
I checked Google Webmaster Tools to make sure that I wasn’t missing anything. Webmaster Tools tell you if your pages are slow or there are other technical problems, and they also show the keywords Google thinks are relevant for your site. For ours, phrases like “classroom,” “books,” and “lesson plans” are just what we have going on, so we feel pretty good still. We also checked Google’s official advice for improving search results.
Interestingly, when we checked on Search Queries, we found that there had not, as far as Google was concerned, been much of a negative change.
This shows queries and click through rate and average position for the top search queries for the same period as the screen shot at the beginning of the post — quite a difference! We’re in the red for a few terms, but there is nothing here to explain why we’ve lost half our search traffic.
Balked of any clear evidence from good sources, we turned to gossip.
We found two theories circulating. First, there were suggestions that location data was making a difference. FreshPlans, unlike every other site we work with, is not associated with a business, so we had no location on it. I went and put our address on the About us page, just in case.
The second is that bounce rate is being used to flag sites.
FreshPlans has a high bounce rate, about 70%. That’s a high bounce rate in the overall scheme of things, but it’s common for blogs. People go to a business site’s home page, typically, and then navigate through the site checking it out and finding out what the company does. At a blog, however, they tend either to come every day and read the post for that day, or to come through search for something specific, and leave happy. We don’t really expect that people looking for logic lesson plans (we used to be #1 for that query) as they get ready for class will decide to hang out and look at lesson plans on Rapunzel. So we’ve never been concerned about the bounce rate.
We’re seeing in the forums that old, established sites with high bounce rates (for reasons like ours) have also suffered from the 10/13 change.
Our working hypothesis, then, is that we need to improve our bounce rate in order to get our search traffic back. We’ll keep you posted on the progress of this experiment.
When Your Content Gets Stolen
A client recently told me to hold off on writing his blog posts for a while. “You write too well,” he said, “people keep stealing the content.” He plans to deal with that and then get back to me. 
It is the first time I’ve ever received this particular complaint, but not the first time I’ve encountered content theft. Sometimes when I’m writing blog posts for clients, I’ll do a News search on a topic, and it often happens that what comes up is something I’ve written for that client — on someone else’s site.
How much of a problem is that, and what can you do about it?
For many people, there’s an emotional element. Look around online and you will find bloggers moaning that they feel violated and can no longer write because of the trauma. I don’t deal with this kind of artistic temperament stuff, myself, and I recommend that if your web content is for your business, you too should get over it. If you write anything that’s at all useful, someone will probably steal from you at some point. The more commercially viable, competitive, and profit-oriented your material, the more likely that it’ll end up on someone else’s site. (This is why I see stuff I’ve written for clients being scraped more often than my own.)
If you’ve come to terms with that, we can move on to the really serious question: does it do your website any harm to have your stuff published by someone else? The big issue here is duplicate content. If the search engines can tell that you’re the original and the thieves are not, you’re fine. Your stuff will be indexed and the miscreants’ stuff won’t. The concern is that the search engines might not recognize the original. This has never happened to me, but I’ve seen claims here and there that a thief reposted so fast that it confused the search engines. Unsubstantiated claims, admittedly, but claims.
If you encounter a theft and you want to do something about it, the first step is to contact the thief. I once wrote a review of a local restaurant and they took the whole thing and used it for the content at their new website. It was sort of clever how they cut and pasted it to work as web content, but I wrote to them and pointed it out. After all, I write web content for a living. They should have hired me rather than just using my words. They redid their site, quoting the review (not crediting it, but maybe they never took Freshman Comp). That was good enough for me, and I continue to eat at the restaurant, too.
If the thieves don’t remove your content, you can send them a “cease and desist” request to follow up your friendly request. If they still don’t take down your content, you can report them to Google and ask that they be unindexed. You can report them to their hosting company as well. If they keep at it, and especially if you can show that it’s harming your business in some way, you can get your lawyer to pursue them.
Often, though, the thieves are intentionally throwing up splogs — automatically populated spam blogs — to make what they can from affiliate and PPC links. They may have hundreds of automatic sites and constantly be making more as their sites are unindexed or removed. They may not care at all what you do, and they may hide their information so that you can’t catch them. In these cases, it’s probably not worth your while.
So far, we’ve been looking at what to do when you encounter material lifted from your site. Chances are, you won’t run into it. You can use Copyscape to search for thieves if you have just a few pages. You can also hide secret words in your code and set up a Google alert for them. Once you find stolen content, you can go through the steps listed above to deal with it.
By the way , if you’ve been reading this in astonishment because you thought that anything published on the web was public property, you should quit being a content thief right now. Copyright applies to web content as much as to print, and plagiarism is illegal. Mend your ways and write your own stuff. If you can’t write your own stuff, hire someone like me to write for you.
Google Analytics: Win Some, Lose Some
We got access to the search queries, but we’ve lost some of our keyword data. Google will no longer show the keywords used by people who are signed into their Google accounts. Instead we are being told “not provided” for those visitors. For the week since the change took place, “not provided” was the #3 keyword bringing visitors to our lab site, FreshPlans.
The first question is, just what have we lost?
Unfortunately, it’s hard to know. We initially figured we’d lose a lot of data, because everyone we know stays logged in at Google all the time. This is the problem with “everyone we know” thinking — it isn’t accurate. All of our clients have less than 2% of total traffic showing “not provided.” At FreshPlans, “not provided” visitors comprised .64% of our total traffic, so it may just be so few of the visitors that it doesn’t affect our information much. This is in fact Google’s position on the question.
They say that this is a necessary step to preserve user privacy, and that it won’t affect our aggregate data.
“Not provided” is the #3 keyword for that week, however, out of 1998 keywords, so it doesn’t look to us as though there’s no change in the data.
What’s more, people who are logged in to Google when they search may be a special subset of our visitors. We may be losing information about a group which is different in an important way from our other visitors. For Haden Interactive, tech-savvy visitors are the most likely to be our customers. If we lose information on what our tech savvy visitors are looking for, that could matter. Even if they’re just fans of Google rather than tech savvy people, we may be losing data on an important segment of our business, which includes training for Google Analytics and assistance with Google advertising. At FreshPlans, we may be losing information about the more plugged-in teachers, who are certainly an important part of our target audience.
At this point, all we can say for sure is that it bears watching.
Facebook Gives Blogs the Push
When you write a good blog post, you can give it some extra mileage by sending it on to your social media sites. Twitter and LinkedIn both will show the first line of your post and link to your blog. Not only does this spread your blog to additional audiences, but it ensures that you have something posted at your social media sites each time you blog. For our blogging clients, this gives them automatic social media which they can just add to at their convenience.
You can’t push your blog to Facebook any more, beginning on November 1st. Until now, Facebook has had a feature allowing businesses to import content from their blogs to their Facebook pages automatically, but that will end this week.
What are your options if you’ve been using this service?
Use a different service. Ping.fm allows you to post to a number of social networks, including several free blog services, all at once. Posterous offers a similar service. With either of these, you can write your blog post and send it along to all your networks easily.
Twitterfeed automatically feeds your blog to Twitter and Facebook, checking regularly for new posts and sending them along. We like it a lot for Twitter, but it is not very good at choosing images for Facebook. If this isn’t an issue for you, this is a good option. You can also use Twitterfeed to send your blog to Ping.fm, thus automating the post.
There are other tools out there:
- Networked Blogs
- WordPress plug-ins like Publicize and Facebook Page Plugin
- Social Oomph
If you don’t like any of these tools, then it might be time to consider giving up the push. Taking a minute to add your post to Facebook lets you choose the best images and perhaps customize the message. It also — more importantly — gives you an opportunity to interact with people at Facebook.
We like the autofeed, especially for clients. It gives them more bang for their blogging buck and provides a little social media action for those who wouldn’t otherwise have it. If this doesn’t describe you, though, this could be a good time to reevaluate the system.
Give Up the Term “SEO”?
At dinner one evening at Google Camp in Rome, Craig Johnston of Sudjam (that’s him at left with Josepha) suggested that the term “search engine optimization” should be dumped.
In the first place, he reasons, optimizing web content for search engines, which is what we do here at Haden Interactive, is not the same thing as search engine optimization. Properly speaking, optimizing search engines as Google’s engineers do would be search engine optimization. What we do would be website optimization. This would remove the distinctions among search engine optimization (optimizing for findability), conversion optimization, and usability optimization and ensure that website optimization simply made all sites as optimum as they can possibly get.
In the second place, he continued, the term “SEO” is now so strongly associated with black hat practitioners that respectable folks like us shouldn’t want to use it.
“Write good stuff that other people will want to link to,” Craig said. That may not be a direct quote, since I wasn’t taking notes and our party went on to visit the Trevi Fountain and the Spanish Steps before I got back to thinking about what he had said. I think words like “scumsucking” were involved. But this was the gist of his claim: high quality content is the center of white hat SEO, so we should just say that and leave the term “SEO” to the black hat scumsuckers.
Here at Haden Interactive, we do focus on quality content. We say this, to get real specific: “Haden Interactive is a content focused web firm specializing in SEO, social media, and web content. In fact we believe that SEO is all about web content: the content at your website and the content that affects the success of your website.” Social media, linkbuilding, website building, and web content on your site or linking to your site — it’s all quality content. That’s what we do.
Craig’s point that search engines are now sophisticated enough that they don’t need special writing is only partially true. It’s certainly true that keyword density is no longer the point of SEO writing. It’s not true that search engines are capable of understanding content as well as humans do. Writing for humans and search engines at the same time continues to be a specialized skill.
Should we give up the term SEO? I think not. Here’s why:
- A wider audience is just beginning to use and at least partially understand the term. People look for the phrase now, along with phrases like “online marketing” and “website ROI.” Part of SEO is being where people are likely to look.
- “Search engine optimization” doesn’t really mean “building better search engines” because that isn’t how people use it. As a trained linguist, I can tell you for sure that words mean what people use them for, not what you might logically imagine they ought to mean. Look at “awesome.”
- SEO may indeed be at the point where medicine was a century ago, with snake oil peddlers outnumbering those who offer valuable business services. That always happens on the frontier. In time, business owners will become savvy enough to recognize that a well built site with quality content is what they need, not submissions to 5,000 search engines.
Besides, if we give the term up and let the black hats have it, we’re just letting the scumsuckers win.
The Importance of Google Places
Is your business listed in Google Places? The Basilica shown here is, but you don’t have to be a famous location to get in on this.
It’s a fairly simple process to get listed, to claim your listing, and to improve your listing with additional information. Doing a good job of it could take you a bit of time, though, so a lot of companies leave it on their “to-do later” list for months (years?) on end.
I learned something at the Google Earth Summit today that makes me want to remind everyone to get that Places information updated and the listing claimed.
When people work with Google Earth, adding 3-D buildings to their communities, putting in information, and otherwise improving and adding to the data there, the information from Google Places is pulled in. When your office building gets an update in Google Earth, your data is pulled into Google Earth, so that people paying a virtual visit to your city will see who does business in your building.
Tourists coming to your town, for example, can see information about your restaurant. People learning something about the history of their town can see that your business is now housed in that former warehouse. Someone looking around their new neighborhood can find your service.
Over 1 billion people have downloaded Google Earth. Many of them (we’ve learned at this summit) don’t use Twitter and Facebook. With no additional effort beyond getting your Places page together, you can put yourself quite literally on their map in a way that is useful to your business. It’s as though the city map for your town would agree to put your tagline and logo on the location of your business on the map. For free.
What are you waiting for? Go to www.google.com/placesforbusiness and sign up. Need help? Give us a shout and we’ll be happy to assist. Shout to Rosamond@HadenInteractive.com and get on the calendar.
WordPress Troubleshooting
You’ve got your WordPress site up and running and all is well — until it isn’t. Recently, we’ve seen WordPress sites with all kinds of little issues: overlapping text, sliders that won’t slide, disappearing dashboards, posts that won’t post, and plugins that won’t activate. It seems like one day they’re fine and the next day they’ve got the collywobbles.
What’s the solution? Ask yourself some simple questions before you panic.
First, is the problem in one spot or many? We had a problem at one site that looked initially like an issue with an image on the homepage. Further research showed that it was actually affecting all the h3 headers — the interaction of the header with an image on the homepage deceived us. If it’s a problem in one place, chances are you’ve done something wrong in your HTML and you can go fix it. A site-wide issue or a functional issue? Keep reading.
Have you updated, added, or activated a plugin recently? Our h3 header issue was a cool new gallery plugin that wasn’t compatible with our theme. There are multiple plugins that do the same job, so you can usually find another if one makes your site mess up. Sometimes you don’t catch this because it works for a few days — until it doesn’t.We find that free themes have this problem more often than premium or custom themes, but it happens a lot. And the plugin needn’t have any connection with the area that’s showing the problem. Remove them one at a time, most recent first, before you start worrying about anything else.
What’s in your widgets? Nonstandard code in a banner ad made a rotating image gallery slider stop moving. Check your text widgets, too. For both widgets and plugins, Otto told us to go with the simplest. You might think that having one that does three things would be less trouble than having three, each of which does one thing, but that’s not the case. Simple is better.
Have you checked the Codex? Some people find it hard to read, we’re told, so you might start with the support site for your theme or with Google, but there’s a large and helpful community looking after WordPress. Chances are, someone else has had the same problem you’ve had. Check your plugins and widgets first, though — it’s the equivalent of unplugging the computer and plugging it back in again.
Usability and Findability
We’re excited to be working with a new client — a local arts organization that has been an important part of our lives for a couple of decades. In our conversation yesterday, the individual we’re working with there said, “We built the site to make it easy for people to buy tickets when they went there. We weren’t thinking about someone in Australia looking for something to do when they vacation here in six months.”
We get that. And Google’s official line is that you should just make a great site and trust Google to show it to your customers. The arts center did that, and it worked well for them. Their traffic has risen steadily over the years, they have thousands of Facebook fans and Twitter followers, and they haven’t had to think about SEO at all.
Now things have changed.
When the site was built, the whole situation was different, online and in our town. The population here has just about doubled since then. Other important arts venues have been built and a world class art museum is opening nearby. The arts center has gained a level of prominence that causes other sites to compete directly with them online. They even have some local competition. Ticket reselling sites have arisen and become an issue affecting the patrons of the arts center, as well as the arts center’s online visibility.
Has your business been affected by factors in your industry, the internet experience, or the world at large? Many businesses now have online competition when they used to rely on being the only place in town that could do what they did. Others now have access to a larger and more diverse clientele than they used to have.
Thomas Friedman said companies in the 21st century have to be adaptable. Things change fast and we have to be able — and willing — to do the same. If your organization is of a stature that allowed you to dominate search naturally in the past and that has now changed, it’s time to be more assertive about search engine optimization.
That doesn’t mean that you have to give up usability. A good SEO strategy won’t damage the experience of your site’s users or the convenience of your website for your organization. The goal is always to make your site communicate really well with both humans and search engines.
And if your website is new, your company is new, and you’re just tired of waiting for the search engines to notice how great your site is? You can also be assertive — even aggressive — about SEO without hindering the usability of your site. Take all changes that would have a negative impact on your visitors off the table.
Usability and findability are both good goals, and they can coexist. It doesn’t have to be usability vs. findability.
What’s New at Google Analytics: Geographical Summary
The new Google Analytics SEO reports include Queries, Landing Pages, and Geographical Summary. The geographical summary report gives you two screens to look at. First, the Country report shows you where your page was shown to people, with their click through rates. The screenshot below, for our lab site, shows us that we’re shown to folks in 204 countries, but that English speakers are most likely to click through. This makes a lot of sense for a text-dense site written in English.
For many of us, this information won’t matter. However, we have clients in construction and decorating trades who won’t be traveling out of their home country to visit clients. For them, seeing that people half a world away are clicking through more often than the people in their service area would be bad news. In fact, we like to see 0% click through rates from foreign visitors in these cases, since it shows that people can easily tell that they’re visiting a Kansas City roofer or a Sydney painter.
One of our American software companies, though, has a high click through rate from China. By visiting the Content report and using Country as a secondary dimension, we can see that Chinese visitors are reading the blog at his site. We hope they’re enjoying the information, and we’re not recommending that his staff brush up on their Mandarin yet.
An e-commerce site that saw a high CTR from a neighboring country might look into international shipping options. A site for a sports or entertainment venue seeing a high CTR from another state might consider whether it should offer more content suited to tourists. However, a site that sees a surprisingly large number of impressions outside its service area should also consider whether it’s not communicating that information well to the search engines. So this report can point out new opportunities, but it can also help you find problems in your site optimization.
The other parameter is Google Property: was it an image, a video, the web, or a mobile property that was offered to the searcher? The screenshot below shows you that our lab site had the largest number of impressions from images — but the largest number of clicks from web searches.
This is what we’ve seen on nearly all the sites we’ve examined. The exception is a site that may not have sufficiently cool graphics.
Otherwise, this screen is probably most useful for identifying your site’s overall click through rate. We’ve seen CTRs from 4 to 14% so far, with 10% being about average — but we haven’t seen very much data yet. The information has apparently only been collected since July of this year. We’re thinking that a site with a smaller CTR may not look as good on the SERPs as they should, or they may be confusing the search engines so they’re being offered to the wrong people.
This screen also shows you how many times your site has been offered to people. We feel that a higher CTR is better than a higher number of impressions; given a good click through rate, though, more impressions will be a good thing.
We’re expecting to learn more as we continue working with the new reports; we did a site analysis yesterday without access to them, and kept wishing we had them, so they already have value for us. I think that they are going to be most useful in combination with other reports — no one of these reports will give you enough information to create a strategy.
Google Analytics SEO: Landing Pages
In the new Search Engine Optimization Section at Google Analytics, there are three reports: Queries, Landing Pages, and Geographic Summary.
All of these reports show your pages’ behavior at the search engines results page, while the older reports show you how your visitors behave. There is a Landing Pages report under Content as well, so don’t mix the two up.
SEO>Landing Pages shows you which of your pages are offered to people most often, your pages’ average position, and the click through rate for each page. Content>Landing Pages shows which pages had the largest number of visitors, and how they arrived at the pages. By comparing these metrics, and hooking them up with other data available in analytics, you can track down actions you can take to improve your website’s performance.
However, it definitely takes some detective work. Let me share an example of how you can take the data and track down a needed action.
The screenshot below (feel free to click and make it larger) shows the landing pages of our lab site, FreshPlans, in alphabetical order. We can thus see that our home page has been offered to searchers 1600 times, and only 50 of those people has clicked through. With a click through rate of only 3.2%, we can see that our home page is not irresistible. We can’t see what queries people had, though.
At this point, we may be disappointed with the performance of our home page, but we don’t have enough information to decide what to do about it. In order to figure out what’s wrong, we need to delve deeper.
When we look at the Landing Pages report under Site Content, we can see that our home page is not the most popular landing page, as it is for most web sites, but is only the sixth most popular page. Our most popular landing page varies a lot, but at the moment it’s our page on the Little Red Hen, followed by a bunch more folktales.
When we narrow in to see the keywords people used to come to our home page, we can see that they generally were looking for the site by name — either “FreshPlans,” the name of the site, or “my fresh plans,” the domain name. A few people seem to have been looking for specific pages which they had perhaps visited before, or had heard about: a query for “freshplans rosh hashana,” for example, might have been in response to someone’s tweet that we had lesson plans for Rosh Hashana.
Returning to the Queries report, we can ask to see all the queries using the word “fresh” that were offered to searchers. The results are enlightening: we are being offered to people looking for fresh turkeys and fresh offers from the Olive Garden.
No wonder they’re not clicking through.
This shows that Google doesn’t understand what our home page is about. A little background may be in order here. Our little lab site has as its primary keywords “lesson plans” and “classroom themes,” both highly competitive keywords for our target audience. The top dogs for those terms are old, established sites with budgets and authority, and we were pretty confident that we could not compete for those terms. We know we can compete for long tail keyword variants on “lesson plans,” though, including all the above-the-fold-ranking examples below.
We didn’t optimize our home page; we actually have no static content at all on our home page, apart from our tagline, “Engaging learning tools for the modern K-12 classroom,” which contains none of our keywords. The rest of the page is dynamic, and changes each week.
We are essentially saying, “Nah, nah, nah, search engines, try to guess what our home page is about!” It’s a wonder it gets any search traffic at all. Our homepage probably ranks for the name of the site only because we have all these #1 ranked inner pages and some high value links.
Fixing this would make a good lab report, and I’m going to put it on my list of things to do when I have more time.
Some things you can look for in the SEO>Landing Pages report for your site:
- Pages with a high CTR (click through rate) but low average placement on the SERPs. These may be good pages that aren’t communicating well with the search engines.
- Pages with a high number of impressions but low CTR may be pages the search engines like better than the people do. Synthesize Landing Pages with Queries to make some guesses, and check your meta descriptions — but remember that many people use the preview function on the search page, so make sure they page looks good in the SERPs preview as well.
- Pages with a poor Average Position obviously need work to improve their rankings. Again, synthesize this data with info from the Queries report to plan the changes you need to make.
The SEO reports are brand new, and we’re bound to find more use for them as time goes on. I think that, especially for sites that don’t show a lot of seasonal change, they might give more useful info with longer periods of time than we used in our example. We’ll also be showing you how to use the Google Properties dimension with them later in the week. How are you using them?
