November 2011

  • Event Marketing and Social Media

    Event Marketing and Social Media

    I’m working right now on a website for an event marketing company, so it’s probably natural that when I attended an annual women’s holiday marketplace last night I thought about event marketing.

  • The Power of a Metaphor

    The Power of a Metaphor

    This terrific PSA-style ad series from Team Detroit for the College of Creative Studies in Detroit is a great example of the use of metaphor. In this series, the language, the photos, and the style of the ads all mimic ads about drugs, giving us an “art=drugs” metaphor that catches eyes and gets repinned and…

  • Lab Report: Bounce Rate

    Lab Report: Bounce Rate

    Our lab site, FreshPlans, has always had a high bounce rate. We haven’t been concerned about that, for several reasons:

  • Social Media from the Start

    Social Media from the Start

    If you’re new to social media, or you’re trying out a new platform, where do you start?

  • Lab Report: Post Panda

    Lab Report: Post Panda

    We had the interesting experience of being smacked down by a Google algorithm update last month. We’ve never had this happen before on any of our sites, including any of our client sites. Algorithm changes are usually good for us, for the simple reason that we always focus on good content and visitor usability, eschewing…

  • SEO Tip #26: Credibility Pages

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