November 2011
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The Power of a Metaphor
This terrific PSA-style ad series from Team Detroit for the College of Creative Studies in Detroit is a great example of the use of metaphor. In this series, the language, the photos, and the style of the ads all mimic ads about drugs, giving us an “art=drugs” metaphor that catches eyes and gets repinned and…
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Lab Report: Bounce Rate
Our lab site, FreshPlans, has always had a high bounce rate. We haven’t been concerned about that, for several reasons:
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Lab Report: Post Panda
We had the interesting experience of being smacked down by a Google algorithm update last month. We’ve never had this happen before on any of our sites, including any of our client sites. Algorithm changes are usually good for us, for the simple reason that we always focus on good content and visitor usability, eschewing…
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SEO Tip #26: Credibility Pages
[youtube ERg3C9mTUy8]