End of Year Check Up for Your Wesbite: Off Site Optimization
Our new linkbuilder, Jonathan, has been doing some end of year checkups for our clients, and it’s a good thing he has.
Here are a few things Jonathan has caught:
- A phone directory listing with the website linked to the wrong business
- A business directory listing with no website link at all
- Multiple listings in Google Places with slightly different info
- Listings that allow videos and photos — with no videos or photos
- Listings with outdated information
It’s easy to miss these things. We rarely go check out our own Yellow Pages listings, we forget that we had linkbuilding done a few years back when we had a different address, and of course many directories collect their own business data without checking to see whether our business has a website.
Run a basic check of your business’s online presence just by Googling the company name. Bing it, too. Make sure that your listings are accurate and that they contain links to your website. While you’re at it, see how you look on the search engine results page. Do you have weird meta descriptions or pages with no titles? We see that all the time with new clients, just because people don’t often search for their own companies.
You can also check your backlinks with Google Webmaster Tools or Bing’s Webmaster Central. Webmaster tools give you a list of your backlinks so you can make sure they’re all as they should be, and maybe get a sense of what you could be missing.
Check your social media, too. Do you have multiple profiles? Have the people representing you online left the company? Do all your people have links to your website at their profiles — and is there anyone who shouldn’t?
We’re looking at a few small fixes for our clients. If you have a real mess on your hands, and you can tell you won’t have time to see to it yourself, give us a call. Our new number: 479.966.9761. And yes, we know it’s going to take quite a few hours to find all the listings of our old phone number all over the web and replace them.
It’s all part of the end of year website chores.
