January 2012
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Privacy Features and Web Analytics
Last fall, Google began shielding logged-in users’ search terms from analytics. Plenty of sites found that their top keyword became “not provided.” Though it didn’t prompt a wholesale shift to Clicky or Bing’s Webmaster Center, many of us are wondering what that change did to our level of accuracy.
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10 Quick Linkbuilding Ideas
Search engines know that they can’t make judgements about quality of websites as well as humans can on some levels. Bing doesn’t know how beautiful your pictures are, Google can’t gauge the lyricism of your writing or the accuracy of your information. Because of this, the major search engines use links as part of their…
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Creative Navigation
In general, your website’s navigation is not the place to show off your creativity and ability to think outside the box. I always think it’s like an elevator. You step into the elevator and find a cool slideshow on the wall, or a quilted and beaded interior, or a dropped ceiling with interesting lights and…
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McDonald’s Should Have Known Better
McDonald’s, purveyors of cheeseburgers to billions, is most famous online today for their error in judgement on Twitter. They invited people to share their “McDstories” and were inundated with negative tweets. The #McDstories hashtag was actually intended for McDonald’s suppliers, who were supposed to weigh in with touching tales of the pride they take in…
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The Future of Retail — Online
Deloitte has a new report on retail out, and it’s all about the internet. “Stores are now becoming just one part of a larger, more connected customer experience,” says Deloitte.
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Your Online Marketing Calendar
Al Lautenslager wrote about Developing Your Marketing Calendar over at Entrepreneur, explaining that it’s not too late to prepare your marketing calendar for this year. The best time, he explains in this and other articles, is before now, and the next best time is now. If you have a marketing calendar, your online marketing should…