February 2012
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10 Quick Tips for Your Company Video
Tom Hapgood’s animation class is working on a 15 second video project for local startup myDealCompass. Since many of the students plan to work in advertising when they finish school, this project gives them some real-world experience with thinking about an advertising message, working with a client, and dealing with constraints that are part of…
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SEM, SEO, or Both?
SEM, or search engine marketing, is different from SEO, or search engine optimization.
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Social Media for the Pure Hearted?
An interesting discussion has been going on at Pinterest, one which has, I think, implications for any discussion of social media and business. The facts of the case are fairly simple. Inbound marketing software company Hubspot made a board of their own e-books, pinning them quite simply with no ad copy and a simple URL…
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The Like Economy
The Like Economy: How Businesses Make Money With Facebook by Brian Carter is just exactly what it sounds like it is: a book on how to make promote your company on Facebook. Facebook is a bit of a quandary for businesses. Facebook gives you theoretical access to one of the largest potential audiences in the…
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Integrating Online Marketing Efforts
We offer a variety of online content services, and that’s probably a mistake.
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Balanced Web Traffic
The image at left, from the analytics report of our lab site, probably looks pretty familiar to you if you use Google Analytics at all. This pie chart shows the most general information about your traffic sources: the percentage of your visitors finding you via search, referral, and direct traffic.