May 2012
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Click and Mortar Makeover
Uncle Sam’s Safari Outfitters, a landmark in the town where I live, had an old website and needed a new one. We worked with Paul Fraley of Fresh Eyes Design to bring their new site to life.
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FB Insights: Virality and Reach
In The Big Bang Theory: Herb Garden Germination, physicist Sheldon and his girlfriend Amy decide to do a little research on Dawkins’s meme theory. Amy tells party girl Penny, “Sheldon and I engaged in sexual intercourse. In other news, I’m thinking of starting an herb garden. Mum’s the word. Gotta go.” She and Sheldon are…
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Getting People to Read Your Blog
The question we’ve been asked most this week is, “How do we get people to read our blog?”
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Educating Your Customers
What’s on your website? If it’s all products and prices, you’re missing an opportunity.
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Your Blog’s Competitors
Does your blog have competitors? If you blog for your business, it does. We’re setting up several new blogs for clients this week, and we’re checking out the competition for each. Doing this allows us to identify the best strategy for each. Have you checked out your competition?
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A New Perspective on Analytics
Remember those visual puzzles where you have to decide which picture shows a complex shape from the back or side? Sometimes that kind of mental shift can be useful and refreshing. I spent the day learning about a completely different type of analytics at 8th & Walton, trainers for Walmart suppliers (of whom I am…