August 2012

  • Content for Mobile Websites

    Content for Mobile Websites

    Mobile first, responsive design, mobilizing plugins, separate mobile sites?  Discussions of the web experience for mobile devices dominate gatherings of web pros right now, but the actual content tends to be left out of the conversation. I was, therefore, very pleased when content strategist Karen McGrane answered my question on the subject in this month’s…

  • How to Choose a Web Design Firm

    How to Choose a Web Design Firm

    In the interests of full disclosure, I should begin by saying that we are a web design firm, here at Haden Interactive, and we would love to build your website. Call us at 479.966.9761 if you need some immediate assistance.

  • Gray Marketing

    Gray Marketing

    One of our click-and-mortar clients recently received a new vendor agreement that contained a number of clauses about what could and could not be done at their website. “Gray marketing” was one of the things that was forbidden.

  • Choosing Graphics for Banners

    Choosing Graphics for Banners

    We’re working on some updates for More Than a Review, an innovative book review site that offers ratings of books similar to movie and TV ratings, in addition to the usual reviews.The object is to find the kind of handy heads-up a friend might give you — “Everyone’s talking about 50 Shades of Grey, but…

  • Will Online Ads Work for You?

    Will Online Ads Work for You?

    We received a care package from Google this weekend; it reminded me of the packages I send to my kids in the dorms at the beginning of the school year, and it arrived just in time for the beginning of the school year, too.

  • Referral Traffic: Actionable Items

    Referral Traffic: Actionable Items

    When you look at your referral traffic in Google Analytics, you see traffic from links on other pages. It may make you happy to see it, but do you know what to do with the information? For most traffic to your website, analytics can give you good ideas about on-site optimization: what’s working and what…