September 2012
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Meets Needs/Easy/Enjoyable
In their intriguing and practical book, Outside In: The Power of Putting Customers at the Center of Your Business, Harley Manning and Kerry Bodine of Forrester Research share an extremely simple and sensible diagram called “The Customer Experience Pyramid.” This was first developed by Dr. Elizabeth B. N. Sanders.
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Ask Your Web Visitors to Dance
At Haden Interactive, we make websites introduce themselves: that is, we make sure they’re readily findable on search engines, and we make sure that they tell visitors within seconds what your company has to offer and how to get it.
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Behavioral Marketing: Cool to Creepy
While on a deadline last week, I was working at my computer till 2:00 a.m. When I got back to my computer at 5:00 a.m., it was offering me ads for sleep aids. This is behavioral marketing: targeting ads according to people’s behavior online. You’ve been shopping for climbing gear, so Facebook serves you ads…
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Print and Web Together: Doing it Right
In the Bad Old Days of the internet, people often just grabbed the text and pictures from their print brochure and stuck it on their websites. This doesn’t work well. People interact differently with brochures than with websites. They read them differently and respond to them differently. They have to be written and designed differently.…