September 2012

  • Finding the Tone for Your Social Media

    Finding the Tone for Your Social Media

    Rosie and I met with a long-time client yesterday to discuss some fourth quarter promotion options. Her company,  she told us with some concern, wanted to make sure that all their social media was very natural.

  • Meets Needs/Easy/Enjoyable

    Meets Needs/Easy/Enjoyable

    In their intriguing and practical book, Outside In: The Power of Putting Customers at the Center of Your Business, Harley Manning and Kerry Bodine of Forrester Research share an extremely simple and sensible diagram called “The Customer Experience Pyramid.” This was first developed by Dr. Elizabeth B. N. Sanders.

  • Ask Your Web Visitors to Dance

    Ask Your Web Visitors to Dance

    At Haden Interactive, we make websites introduce themselves: that is, we make sure they’re readily findable on search engines, and we make sure that they tell visitors within seconds what your company has to offer and how to get it.

  • Behavioral Marketing: Cool to Creepy

    Behavioral Marketing: Cool to Creepy

    While on a deadline last week, I was working at my computer till 2:00 a.m. When I got back to my computer at 5:00 a.m., it was offering me ads for sleep aids. This is behavioral marketing: targeting ads according to people’s behavior online. You’ve been shopping for climbing gear, so Facebook serves you ads…

  • Social Media Hijacking

    Social Media Hijacking

    The mint green blocks in this Pinterest screen shot are the work of a spammer who is hijacking Pinterest accounts to spread a link to a work-at-home scam — I assume it’s a scam, since spamming goes so well with scamming.

  • Print and Web Together: Doing it Right

    Print and Web Together: Doing it Right

    In the Bad Old Days of the internet, people often just grabbed the text and pictures from their print brochure and stuck it on their websites. This doesn’t work well. People interact differently with brochures than with websites. They read them differently and respond to them differently. They have to be written and designed differently.…