October 2012
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Account Names: Yours or Mine
Here at Haden Interactive, we feel that content is the most foundational part of any good marketing campaign. Words tell search engines what your site is about and give people the information they most need.
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Going Social: A Review
There seems to be a never-ending stream of social media books, and there’s good reason for that. While most of them will explain why social media is important for your company (it is) and enjoin you to be authentic (you must), things change so quickly in this field that every new book becomes outdated quickly.…
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Your Website: More than Marketing
Our basic concept in marketing is this: do something very well and let people know.
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Basic Linkbuilding for Today
Linkbuilding is one of the most important things you can do for your website; that’s been true since the Google algorithm was first developed, and it’s still true today. Basic methods for linkbuilding have changed somewhat since then, though.
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Give Up Your SEO Time Machine
We met yesterday with a prospective client who expressed frustration about not showing up in the map section of a Google search. We explained that not having a website — the company in question has no website at all — kept a company from doing well in search. “Can’t you just pay Google $5 or…
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The Value of Local Search
I teach college writing in my spare time, and that includes research skills. Here’s the basic method of research used by incoming college freshmen: Go to Google. Type in question. Accept first answer received. In an attempt to find a question for which this won’t work, I thought of having my class look for the…