December 2012

  • 2012 Resolutions for Online Marketing

    2012 Resolutions for Online Marketing

    We’re not going to pretend that there are lots of amazing new changes for the new year when it comes to online marketing. A lot of the changes that made news in 2012 were just crackdowns on things that have always been a bad idea: link farming, shady links, poor quality content, duplicate content, excessive…

  • Is Your Website a Star Performer?

    Is Your Website a Star Performer?

    We’ve been keeping warm and watching movies around our house lately, and it struck me that your website has — or can have — a lot in common with a movie star. Just as there are lots of people who want to become movie stars, there are lots of websites whose owners want them to…

  • Color of the Year 2013, Revised

    Color of the Year 2013, Revised

    We announced that Monaco Blue was Color of the Year 2013 back when, well, everyone else was announcing that. However, it appears that Monaco Blue was only a “top color.” The Color of the Year for 2013 is actually Emerald.

  • Merry Christmas!

    Merry Christmas!

    We’re closing the offices for a couple of days so the team can enjoy time with their families. See you December 26th!

  • Is This Your Year to Get Published?

    Is This Your Year to Get Published?

    As you begin to compile your list for next year, you should consider some content initiatives — in other words, get published! This is on the lists of a lot of our clients, and a lot of the industry thought leaders’ lists as well. Why get published? It gives authority. Having written a book (including…

  • Working with Limitations

    Working with Limitations

    Imagine this: your company has been selling millions of dollars in products to a well-defined niche market, basically because they search for the products online and you are the seller that comes up first. Suddenly, your company no longer comes up first, and your sales decline to a tiny trickle. Your business is essentially destroyed.