March 2013

  • New Things to Do Online

    New Things to Do Online

    In his book The World is Flat, Thomas Friedman listed the people who don’t have to worry about unemployment in the new labor market. On that list were people whose jobs must be done in situ. You can’t get a haircut online, you can’t download a meal, and — with current technology — you can’t…

  • Comparing SEO Plugins in WordPress

    Comparing SEO Plugins in WordPress

    Plugins are special pieces of code that you can install in a WordPress site without being a developer yourself. There are plugins that do everything from embedding media in special ways to creating landing pages. One type of plugin people ask about a lot is the SEO plugin. A quick search reveals 34 different SEO…

  • Newsletter or Blog Post?

    Newsletter or Blog Post?

    A client asked today which posts should be in his email newsletter and which should be in his blog. Most of our clients use our blog posts for their newsletters, and so do we. We like to have something new in the newsletters we send, though, so regular readers won’t feel they don’t need to…

  • Optimizing Your Site for a Brand Name?

    Optimizing Your Site for a Brand Name?

    We’ve been working on a couple of websites that sell consumer products: physical objects, in other words, that people buy and use. They are not the manufacturers, but are retailers selling stuff. When you have a site selling an object, it seems reasonable to use the name of that object as your main keyword.

  • Add Dimension to Your Page

    Add Dimension to Your Page

    Sometimes you want to display a screenshot, page, or other informational item on your website. This is essentially like showing a picture of some information, but it’s a completely different thing, visually, from a photograph or drawing.

  • Where Should You Ask People to Link?

    Where Should You Ask People to Link?

    The first step in linkbuilding is to place links in places like Google Places, Brownbook, Thomasnet, Spoke, Blogcatalog, Yelp, and other places where people look for information. Typically, your task there is just to do a great job of describing your website so that visitors will want to click through when they’re interested in your…