October 2013
-
Holiday Email Newsletters
It’s Hallowe’en today and we’re heading straight into Chanukah, Thanksgiving, Christmas, and the New Year, not to mention Black Friday, Cyber Monday, Diwali, Kwanzaa, Computer Security Day, and a spate of other holidays, traditional and commercial. It seems obvious that you should grab a festive template and take advantage of the holidays, right? Some things…
-
Ordering Your Social Icons
Recently we had an interesting suggestion sent to us. A visitor to the website for Puerto Rico Report, which we built and manage, suggested that we should move the Twitter icon to the left of the Facebook icon in the share buttons below the articles. “I would put Twitter sharing to the left of Facebook…
-
Search Engine Recovery
How fast can your website recover from an SEO problem? It depends on the problem. We’ve seen several cases of hacking this year (not, I have to say, among clients with professional hosting or our regular website management services) and the trajectory for recovery in those cases is excellent. The site owners have generally contacted…
-
The Real Difference in Online Marketing
When you put an ad on TV, in a newspaper, or on the radio, the medium you used can tell you how many copies they printed, how many people they guess might have listened or watched, and maybe what a focus group said. You can watch your sales figures and guess whether the ad worked…
-
Should You Be Shallow?
Rosie and I had a meeting with the nice folks at 8th & Walton today to discuss plans for next year’s social media. We were discussing Pinterest, and I showed Jeff, who is not very familiar with Pinterest, one of the boards we have at our company account: Our Dogs. Rosie was aghast that we…
-
What Are Your Top Conversion Paths?
What are the main paths your visitors use to reach the point of conversion at your website? If you have Goals set up, Google Analytics will tell you. Just go to Conversions> Multi-channel Funnels> Top Conversion Paths, and you can find out. The image here is from our lab site, FreshPlans, and we can see…