December 2013
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2014 Resolutions for Search Marketing
You’ve made plans for your website and you’re getting serious about digital marketing. What about search? Does search marketing still matter? Yes. When people want to know something, they Google it. More than one billion times a day. This is how we find things out. Douglas Adams identified the stages of civilization with three questions:…
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2014 Resolutions for Your Website
Ready to get your website where it should be for the New Year? Here’s our list of top resolutions: Install web analytics if you haven’t already done so. If you already have analytics installed, make a resolution to use the data. If you need help with that, give us a call. Making decisions about your…
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Get Real with Digital Marketing in 2014
Reading the year-end wrap-ups on retail, you cannot help being impressed by the fact that the empowered consumer is at the base of all the changes being reported. 2013 saw some changes in digital marketing, too — all designed to empower the searcher, for which you can just as easily read “consumer.” What does this…
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Why Do Consumers Write Reviews?
As a Top Reviewer and Vine Voice at Amazon, I’m often asked to take part in surveys about online reviews. As a person whose life is largely dedicated to information, I’m always happy to help people conducting research, so I comply — and therefore I have seen a lot of surveys about online reviews. The…
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Merry Christmas
Our offices will be closed for Christmas so we can frolic with our families.
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Educational Materials for Your Brand
Creating educational materials for your brand might not be an obvious step, but it can have some real benefits. Certainly, if your target market includes kids, parents, or educators, educational materials will resonate with your prospective customers. However, there are some other potential benefits: Get those coveted .edu links — create great educational materials, post…