January 2014
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Small Data
I’m speaking at TechFest tomorrow about Big Data — specifically, how Google Analytics can provide significant, actionable insights into business beyond the web traffic. As I’m gussying up my slides, I thought also about small data. There was a time when most decisions for small and medium-sized businesses had to rely primarily on small data:…
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Slider Images
As a general rule, we have banners designed for the slider or gallery when we build a website. We build WordPress websites, so we typically have a slider picked by the designer of the site, we have specific pixel by pixel sizes for the banner images, and we convey that to the graphic artist along…
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Google and Income Taxes
Death, taxes, and Google are all hard to avoid, but that’s not the important thing that taxes and Google share. Income taxes are in part intended to help pay for the things everyone in the state or country uses, such as police protection or roads, but they are also intended to encourage and discourage certain…
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Paid or Organic Search, by Keywords
Michio Kaku wrote that people working toward artificial intelligence, such as a computer program that can handle human language the way humans do, are like people building a tower to the moon. They get all excited about how much taller their tower is becoming, while ignoring the fact that their end goal is as far…
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Shared Content vs. Duplicated Content
How can you repurpose content without having search engines perceive it as duplicate content? In a meeting recently with a client and a new strategic partner of theirs, this question arose. Both sides had a good stock of content, both their audiences would benefit from seeing the partner’s information, but neither company — of course…
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When Your Competitor is a Big Spender
We’re working right now on a website for a new realty firm. When we met to discuss strategy, the owner acknowledged that he had a lot of competition. “There are about 117 realtors in town,” he said. “I don’t know how we can stand out.” It’s a reasonable concern. In fact, the number of websites…