February 2014
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Is Your Team on Your Side?
Of course your team wants to support and grow your company — but chances are good that they could be doing more to promote the brand, without much effort. This conversation arose on the plane from Tampa to Atlanta, in a conversation about the pluses and minuses of a distributed workforce. We have team members…
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10 Things I Learned at the DMM
I learned a lot more than ten things at the Digital Mastermind Meeting in Tampa, so I’ll just list the ten that seem most immediately useful to our readers: Run a small pay per click campaign to test keywords before you make a serious investment in content and other search marketing. The test will show…
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Realtor’s Website Makeover
We’re getting ready to launch a new website for local realtors Clark Partners Realty Group. CPRG pride themselves on their marketing skills, which help them get the best results for home sellers here in Northwest Arkansas, and on their appreciation for the local community. They’re also a special group of people, with a blend of…
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SEO Step-by-Step, by Caiman Jones
Caiman Jones has produced another practical, modern, easy to read beginners’ guide. This one looks at SEO, including all these important topics: keywords great content page titles optimizing images links AuthorRank sitemaps meta tags social media site speed tips Google Analytics and Webmaster Tools There’s also a glossary and a list of resources. The writing…
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Ready for Direct-to-Consumer Sales?
Deloitte identified some major challenges to retailers, especially brick and mortar retailers, at the end of last year: Declining brand loyalty, especially among millennials Consumer caution, in spite of improvements in the economy Online shopping, including mobile shopping Increase in dollar and discount stores Rising and volatile commodity costs Decrease in innovation in established CPG…
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Truth, Lies, and Statistics
Here are some things I’ve read in the past week: Facebook is withering away. Every company should have paid ads on Facebook. Link posts are most effective on Facebook. Text posts from businesses are not being shown any more at Facebook. 73% of Americans 12-17 are on Facebook. Teens no longer use Facebook. Clearly, these…