March 2014
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Ms. Pretty and the CEO
An internet meme currently circulating is a conversation between a girl calling herself “Ms. Pretty” and someone calling himself “J. P. Morgan CEO.” Ms. Pretty announces that she is a pretty girl who wants to marry someone with an annual income of $500k or more, and asks for advice on accomplishing her goal. CEO points…
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Understanding Your Email Marketing
Yesterday I received an intriguing email offer of free wood-fired pizza during Happiest Hours in an upscale setting. I clicked through, and found a visually appealing little promotional piece for what seems to be a nice restaurant and bar. Unfortunately for the ROI of the campaign, it was for an establishment some 8,799 miles distant…
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Using the Wayback Machine
The Wayback Machine, or Internet Archive, is a collection of snapshots of websites from the past. The Wayback Machine goes around the internet collecting and archiving pages. That means that you can see the older version of a website, or a website that is no longer online. You can actually click through the site’s navigation…
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LI Products & Services Tabs Disappear
LinkedIn has announced that in just about a month, the Products & Services tab will disappear from company pages. The Products & Services tab is the place on your company page where you can describe what your company has to offer. Or could. It was also an easy place to request recommendations. For companies, it…
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Choosing a Hashtag
We’re getting ready to do some live tweeting for our client 8th & Walton’s TV program. Naturally, the first step is to choose a suitable hashtag. Hashtags help people find specific conversations on Twitter. If you mosey over to your Twitter account and hope to find people talking about something in particular, you will probably…
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Beauty Marketing Report
PM Digital recently produced an interesting report on makeup and skincare brands. If you’re not a makeup or skincare brand, you might still find it interesting, because it offers a look into digital traffic sources that we don’t usually get to see. The data is primarily from Experian Marketing Services, and focuses on 45 brands.…