April 2014
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Email Marketing with Mobile in Mind
Email continues to be an effective marketing tool. Not all of us remember, however, that people often check their email with smartphones and tablets. 48% of emails are accessed on mobile devices, but only 11% of email newsletters are optimized for mobile. What would it mean to optimize your emails for mobile? Use a responsive…
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Evaluating Your Mobile Website
How are things for people who visit your organization’s website on their tablets or smartphones? If you have a great responsive website that was built recently, or a special mobile version of your site, it’s probably good. If you have an older website, it’s probably pretty bad. Before you decide what to do about it,…
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Hashtags in the Hallway
I teach college writing in my spare time, and was listening to a colleague’s frustration at a faculty meeting on Friday. She has for years had students bring in articles they see in the newspaper or in magazines — but her students no longer read the newspaper or news magazines. If she assigns them to…
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Adventures in Google Plus
We’ve been working with some clients to improve their presence at Google Plus. In case you want to do this yourself, here are some of the things you’ll want to look at. First, find all of your pages and make sure you have access to all of them. Most companies seem to have more than…
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Is Facebook Worth Your Time?
Of course the pictures of your friends’ babies are worth your time. Is it worth your time to keep up your company Facebook page? Plenty of social media mavens are saying no: Facebook is now telling businesses to pay or you can’t play, so it’s time to treat them like an advertising option, not like…
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Product Information at Your Website
Gideon was talking recently about a company he admires. They give to causes he believes in with every purchase and make a point of their socially conscious stance at their website. The strange thing, he said, is that they don’t mention how or where their goods are made. That made him suspicious. The takeaway here…