June 2014
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Customer Experience: Ulta vs. Sephora
A few years ago, I shopped fairly equally at the two main cosmetics giants, Ulta and Sephora. If I had been asked, I would have said that they were just about the same. If I needed a new lipstick, I’d go to whichever one was closest, and I was a VIP shopper at both. A…
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The Size of the Pie
If your company wants a bigger piece of the pie, there are two ways to go: Cut a larger slice from the same size pie. Make the pie bigger and see your share grow along with it. That is, increasing desire for your goods and services so that the overall demand is greater allows you…
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Google Stories
Google has a new tool: Google Stories. Here you can see a screen from a story Google created for me, poetically titled “Thursday Morning in Kansas.” You can change your title, pick which of the photos you’ve uploaded should be included in your story, and add captions. You can edit pictures — crop, rotate, make…
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Why Your Company Needs a Nemesis
As a gamer, I know the value of competition. So when one of our clients saw a new competitor spring up, I felt a heady mixture of adrenalin and joy. Someone to take down! I’m joking, of course. Sort of. They say that one Walmart executive used to keep pictures of competitors on the walls…
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Hashtaggin’ It
#WakeUp #Bedtime #Readinginthelibrary #Hashtag #Eatingbagels #Hashtaggin’ People love to use hashtags. They sum up all of your feelings and what you’re about in a single word (often multiple single words). Instead of saying, “I feel very good this morning. I feel confident and full of energy. I am going to have a productive day!” you…
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The World Cup and Global Social Media
One month every four years, people around the world lose their marbles over the World Cup. They’ll call in “sick” to work, they’ll spend their savings on tickets, they’ll laugh, cheer, and cry for their favorite team. For most of the world, soccer is a big deal. It’s the world’s game. The World Cup has been called…