July 2014
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Google Power – Exciting or Disturbing?
Google has a level of power that’s greater than a lot of national governments. They offer an amazing range of free tools for business and education and entertainment. They’ve done some things that no one has ever done before, including mapping the whole world for the first time in human history. Is that exciting or…
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Blog Idea Generators: Tools or Toys?
We’re getting all our August editorial calendars filled, and that can involve a certain amount of staring out the window, thinking. Instead, you could use a blog idea generator. These are tools that let you type your topic into a text box and produce a plethora of ideas on the subject in question. Do they…
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Why Don’t You Have a Website?
The town where I live has a truly wonderful farmers market, where you can not just buy local peaches and peppers but also hear a brass band, a banjo picker, a string quartet, a couple of folk singers, and a tuba soloist during your turn around the square. This week I bought some handspun yarn…
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Directing Web Marketing Resources
Your company has a finite amount of resources for marketing. Broadly speaking, it makes sense to put more resources toward online marketing than toward traditional or legacy marketing because the ROI of digital marketing is higher. This is logical. Not only is the internet now most people’s first source of information, the costs are clearly…
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Shortcode What and How
You may know that computers don’t speak English, or any other human language. They use a lot of other languages, including these: HTML: Hypertext Markup Language. This is the language that tells your computer’s browser what to do with human words and images, including some information about where to put them on the page,…
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Beginning WordPress
WordPress will surely be Your New Favorite CMS if you give it a chance! Download the slides from Rebecca’s WordCamp Kansas City presentation for brand new beginners by clicking on that link. The presentation goes over some of the basic terminology and concepts — it can be hard to understand WordCamp presentations or WordPress tutorials…