November 2014
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Movember Pinterest Board
Koru Naturals manufactures and sells skin and hair care products from New Zealand, and also supports health care in a variety of ways, including giveaways of lanolin to nurses, so a Movember Pinterest board was a natural for them. Movember, often called “No Shave November” in the U.S., is a men’s health awareness initiative which…
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Trying Out Sprout Social
We’ve been using Sprout Social for years, so it’s probably not accurate to call this a tryout, but we’ve never done a thorough review, so it’s high time. Sprout Social is one of many social media management tools, and it’s the one we use with all our social media clients. Sprout makes lots of sense…
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Correcting Social Media
“With speed,” a client told us in a meeting last week, “come mistakes.” He wasn’t talking about mistakes we had made or mistakes that he had made, but about his willingness in the abstract to accept mistakes as a trade-off for speed. That maxim certainly applies to social media. Social media is often done quickly…
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Digital Citizenship and Education?
Schools are designed to educate society. At age 5, you happily bound into your kindergarten classroom and begin your academic journey towards becoming an intelligent, functioning member of society. That education isn’t just the basic information you need to know to be an educated person; you’re also being taught how to interact with the people…
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Digital Ads vs. Offline Ads
Sometimes we can tell that clients who are shifting some of their spend from traditional or legacy media ads to digital or online ads feel disappointed about the numbers they see. What kind of numbers do they see? A pay per click or cost per click campaign might show you that you’ve had 200,349 impressions…
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Trying Out Wordsmith
Across the land, there are people pulling, creating, and presenting reports of data. Whether you pull Retail Link into a spreadsheet or scrutinize a Tableau dashboard of Salesforce data, you probably handle reports for yourself or for someone else in your organization. When Google Analytics provides the data being reported, you have a number of…