December 2014

  • End of Year Analytics, Part II

    End of Year Analytics, Part II

    In End of Year Analytics Part I we looked at ways to identify what worked well and what needs work. You should, if you went through the steps in that post, have a pretty good idea of where you should be putting your resources for online marketing, based on the traffic and conversions at your…

  • End of Year Analytics, Part I

    End of Year Analytics, Part I

    Facebook ruffled some feathers with their auto-generated “your year” feature. Their algorithm takes the posts that appear to have been most important and makes a review of 2014. Like Google’s Stories (which document a “Night in Mexico City” that unfortunately was not part of my year), the Facebook year-end posts missed the mark sometimes by…

  • Web Design Trends

    Web Design Trends

    What’s “in” is constantly changing. One day, all the cool kids have their hair cut like Scrillex and the next they look like they wandered out of 1920’s barber shop. This doesn’t just apply to hairdos. Web design trends change just as rapidly as high or low fashion. When it comes to staying competitive with…

  • Merry Christmas!

    Merry Christmas!

    Haden Interactive will be closed December 24th and December 25th so our team can spend time with their families.

  • Something to Like

    Something to Like

    Some things are just more exciting than others. True, people have different interests and find different things exciting. Most people would call watching paint dry boring, but there could be that one guy who lives to watch paint dry. He just loves watching the paint change from a glistening syrupy liquid  to a slick solid…

  • 5 Ways to Get Great Product Reviews

    5 Ways to Get Great Product Reviews

    We’re working on a review project right now for a client. We’re tracking down fans, approaching influencers and top reviewers, arranging to have samples sent, following up to make sure the reviews get posted, and tracking the effectiveness of the project. This kind of effort — activation of brand influencers, to use the jargon —…