January 2015
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Can Google Become the Internet?
In ongoing efforts to make searching easier, Google has started to display song lyrics on the search engine results page. Instead of having to click through to a link, you can find the lyrics to some of your favorite songs directly on Google. According to reports, this is killing song lyric websites – elyrics.net saw…
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Ongoing Strategy vs. Campaign
We know that an ongoing strategy of regular high quality blogging, consistent social media use, and thoughtful linkbuilding will lead to increased traffic at a website. We know this not only from our own experience with many websites, but also from experiments with our lab sites and research reported elsewhere. We can say this with…
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Seasons of Content Marketing
If you sell something that has any remote possibility of showing up alongside those Valentines flowers and chocolates, you’re probably doing heart-slathered promotions already.
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Amplify Your Organic Reach
There are reasons it’s getting harder to see results with organic reach. The sheer amount of content on the internet is growing daily. Facebook has 1.23 billion users worldwide, and sharing information is as simple as whipping your phone out of your pocket and tapping the screen a few times. Your post about a movie…
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How Social Media Is Like Rock Climbing
I’ve been climbing rocks for the last seven or eight years. It’s an inherently silly sport that involves finding the hardest possible way to the top of a rock. The entire act of climbing can be bypassed by walking a few feet around to the backside of a boulder to find a slightly inclined, and…
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Google Wants Security
Google wants the web to be more secure. The web has often been compared to the Wild West, and the world’s most frequently used search engine feels like it’s time to marshal those digital pistoleros, cyber-swindlers, and e-bamboozlers.While Google can’t stop shady folks from making shady sites, they can do the next best thing: make…