February 2015
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Instagram for Business
Instagram is one of the major social networks right now, but many businesses aren’t giving the image-based platform much thought. These businesses might be thinking that there probably aren’t that many people using Instagram, or that there’s no way that a bunch of pictures can do anything for business. Well, those businesses would be wrong.…
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Social Media Strategy for Suppliers
We enjoyed talking with Saturday Morning Meeting for Suppliers’ Andy Schuch for the SMM4S Social Media Special. One of the points that came up in the conversation was how you get started with a social media strategy. The best starting point is always your goals for your business. You need to identify what you’d like…
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Trying Out #SoundOff
Increasingly, senators and congresspeople are paying attention to social media. It makes sense. Not only are letters and emails being supplanted by a quick tweet, but social listening provides a much more practical way to take the pulse of a constituency than sorting faxes into piles. So it’s great to encourage people to tweet their…
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Activating Reviewers
One of the top factors in consumers’ purchase decisions now is the customer review. Reviews drive purchases. CPG companies can increase the number of reviews they get by sending out samples and asking for reviews. But it’s not as simple as it sounds. It’s not hard to find people who want free stuff. Folks will…
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Post Length & Mobile Visits
The days when people exclusively surfed the web with big screens are gone. It’s not that people don’t go to websites on desktop computers any more, but mobile devices are becoming an equally popular, if not more popular method for browsing websites. Last year, it was reported that there was more time spent on the…
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Sharing Company News
I remember back in the pre-internet days, many companies would send out a press release every time one of their team attended a conference or got a promotion or wrote an article. That’s what was in the Business section of the newspapers, for the most part. Now, it’s tempting for companies to do the same…