August 2015
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Where Are Your Customers?
Recently we were listening to an organization talking about how they wanted to reach out to a younger demographic. They had some ideas about how to make their product more appealing to younger consumers and they had good reasons for thinking that this would be a good move for them. When the conversation turned to…
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Luck, Fatalism, and Online Success
A fatalist might take the stance that it doesn’t matter what you do with your website. Or with anything for that matter. Fatalism basically holds that everything will unfold the way it was scripted to unfold regardless of the decisions that you make or the efforts that you put into something. Those decisions and all…
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Where Do Your Customers Come From?
I know where my customers come from. I can see them reading my blog, clicking through from social media posts, connecting with me when I speak at events, and finding me at platforms like Amazon and Website Magazine. I make an effort to stay active in those places even though I’m busy, because I know…
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Blog Graphics
Researching and writing a blog post can take time, and finding or creating the perfect graphic for a blog post can take even more time. How can you get the most from your graphics? Plan ahead. What do you want to accomplish with your blog images? Do you want a consistent, recognizable look that will…
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Why SEO Matters
Search engine optimization is kind of like Vitamin B. Everybody knows about it, and understands that it’s good for you, but if asked to explain what it does, they could be at a complete and utter loss. If you own a website, you know that you need someone to do your SEO for you, but…
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Building a New Business Website
You know you need a website for your business — it’s the 21st century — but it can feel like striking out into the wilderness. Should you do it yourself? If not, where can you find someone to do it for you? What should you pay? What do you have to know? Once you’ve chosen…