December 2015
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Viral Post Takeaways
We were doing a little bit of work here at Haden Interactive, responding to leads, checking in on projects, trying to get everything shipshape before closing down for the holiday, and then I got an alert. One of our clients was seeing ten times as much traffic as usual at their website. We know that…
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The New Rules of Marketing & PR
The New Rules of Marketing and PR by David Meerman Scott jumps right in with an unpalatable fact: if you’re not already famous, traditional ads and PR probably won’t work for you. In fact, one of the first headings in the book says, “Advertising: A Money Pit of Wasted Resources.” If Oprah has some thoughts…
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That Popular Blog Post
Whether you’re writing an end-of-year roundup of the most popular blog posts at your company website (find our list below!) or getting ready for end of year Google Analytics reports (ours will go out next week), this is the time of year when you’re likely to run into that popular blog post. Not the posts…
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A New Website for Contractors
While there are still a lot of small businesses with no website, there are also now many businesses that built a website when they were smaller, and haven’t gotten around to updating their website to reflect the new reality of their business. Sometimes this is about time and resources. Growing a business is intense, and…
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Useful Websites
If you’re considering “just one word” or “word of the year” for your website this year, one of the most valuable single words for your website could be this one: useful A study conducted by Google, TNS, and Ogilvy found that 73% of consumers surveyed ranked “regularly giving me useful information” as the top reason…
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A Lively Website
We’ve been thinking about the trend toward “just one word” instead of New Year’s resolutions. Your website could benefit from positive changes next year, and we’ve already offered a couple of possible words: alignment and capture. Here’s another choice for your website’s “just one word” for 2016: lively The first way to think about having…