January 2016
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Touch Elements Too Close
You know that your company website has to be mobile device friendly. Not only has Google already announced that mobile friendly sites will rank higher than those that don’t look good on a phone, you probably have seen in your own analytics that many of your visitors are using mobile devices to reach your website.…
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5 Surprising Geography Lessons from Google Analytics
A client got all excited today about a part of his Google Analytics report that doesn’t always excite people. The top ten cities from which his website gets visitors are, it turns out, just the towns he wants to reach. When you check the geographic reports at Google Analytics (Audience> Geo), what do you see?…
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Is Programmatic Marketing for You?
“Programmatic marketing” is gaining strength as a buzzword. Is it for you? First, just what is programmatic marketing? It’s automated digital display advertising — display ads on publisher websites, paying the publisher for the ad space, but it’s programmed rather than bought outright. I read a lot about programmatic marketing and thought, “Google Ads.” And…
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SEO for New Businesses
SEO has been identified as the marketing method with the best overall ROI, and our experience certainly confirms that. But it’s not fast. And that means that SEO for new businesses can sometimes be frustrating. We spoke recently with a business owner who was very frustrated because his website had been live for 11 days…
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SEO Plus Pay Per Click
What’s the relationship between SEO and paid digital ads? It’s complicated — but in a good way. SEO plus Pay Per Click can give you several different kinds of payoffs, depending on your goals and how you set things up. A bigger pie Often a client will begin with a heavy reliance on paid search.…
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Trying Out the Add This Popup
We all hate popups, right? Gideon actually went out of his way to tell me how much he dislikes the pop-up we added here at Haden Interactive. But I’ve been testing the Add This popup with a friendly invitation to sign up for our newsletter. Because we may dislike popups, but they work. We often…