Blogging
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Top 5 Rules for Choosing Bloggers
We know how it is. You had a blog built into your website because you really expected to write a blog post each day. Maybe you even wrote a post the first day or two, but then things got busy, you ran out of ideas, and it just didn’t work out. You have one post…
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Blog Post Popularity
A client recently asked about blog post popularity at her website. She’s a hands-on client, and often suggests topics for us to write at her blog. Yet she continues to see that the strongest drivers of traffic are evergreen posts on basic questions. This is often true. If you’re a veterinarian, you’re likely to see…
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Sort of Blogging
Regular blogging, whether you use that term or not, is a reliable key to successful content marketing. Create several high-quality articles every week and over time you will show up consistently for lots of keywords. This isn’t controversial. But what if you don’t have the resources for that? Is it better not to blog at…
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The Content Bubble
There’s been talk lately about the Content Bubble — the problem of excessive content on the internet. I’m inclined to agree. I think that removing all the spammy websites and most of the abandoned blogs would be a step forward for the internet. But I was reading a blog that had a different take on…
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The Abandoned Blog
See if this sounds familiar: you read, heard, and/or decided that all companies need a blog, so you included a blog when you had your website built. You wrote every day for a couple of weeks and then didn’t have anything to say any more. Or you had someone doing the blogging, but when they…
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Blogging for Your Medical Practice
Blogging is an excellent tool for your medical practice. It’s terrific for patient education, it builds authority for your practice, and it does more for SEO than anything else you can do for your website. But medical blogging can also bring up concerns — concerns that may keep you stuck in indecision, planning to start…