Healthcare marketing
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SEO for Urgent Care
If you offer urgent care, even if you also offer other services, you want to show up when people in your area search for “urgent care.” SEO for urgent care should be a top marketing priority. People in need of urgent medical services will go to Google to find those services. SEO helps your website…
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New Year’s Resolutions and Marketing
Plenty of conversations this week have centered on good plans for the new year, if not on resolutions. This is the year Braden is going to eat healthy and Maya is going to get to the gym four times a week and Devon is finally going to quit smoking. Yes, more than 90% of all…
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Digital Ads for Medical Practices
Marketing for medical practices can be complex. It can also be different from traditional advertising. Digital ads for medical practices rarely center on low prices and seasonal sales. You can’t expect to create demand for knee replacement surgery with an exciting ad campaign. But digital ads, like Google Ads, are actually perfect for doctors and…
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Filling the COVID-19 Information Void
White House COVID-19 response team leader Ashish Jha recently asked doctors to help educate the public on the virus. In a speech at a meeting of the Massachusetts Medical Society, Jha told healthcare professionals, “What we have seen is the widespread propagation of misinformation and disinformation. And the reason it has taken root is because there was an information vacuum…It is critical…
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COVID-19 Confusion
The Pew Research Center tells us that 85% of Americans wear masks when they’re out and about, but some people continue to resist. It’s a small effort, the data in favor of it is overwhelming, and yet there are people who fail to or even refuse to wear masks. Even more wear them incorrectly. It’s…
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How Patients Consult “Dr. Google”
Health, wellness, and medical searches are among the most popular search queries on Google. The majority of patients now look up their symptoms online before they visit their doctor, just as the majority of people check out products online before they ever walk into a store. You can call it “the empowered consumer,” but in…