I sat in on a meeting recently in which a rep from a TV station said with apparent seriousness that their research showed that people who saw a TV ad three times would always call the advertiser. »
The new admin screen at your Google Analytics account has everything accessible at a glance. This is particularly helpful for those who only visit this area occasionally — it was hard to »
Some things in Google Analytics are obvious at first glance. Google even helpfully puts the good stuff, like increasing traffic, in green and the things to worry about in red. Some things are not »
Google Analytics is our go-to here at Haden Interactive. We’ve run into an interesting new analytics tool, though, which does quite different things from GA. WhyAnalytics doesn’t tell you how »
A guest post by Craig Robinson Contrary to popular belief, one doesn’t need to be a computer expert to leverage things like EdgeRank, a ranking algorithm, and Graph Search on Facebook. While »
One of our clients is an industrial engineer who works with servo motors. The big thing about servo motors (and the place where they intersect with your online marketing) is that they don’t »
One of the persistent problems with social media marketing is the difficulty of measuring its effectiveness. A new tool called Social Crawlytics is trying to help with that.
This nice infographic is the result of a new service from Visual.ly: your own personal Google Analytics infographic. Once you sign in and give permission, Visual.ly will pull data from the past »
Walmart Suppliers have two significant sources of Big Data (at least): Retail Link, which gives insight into sales in Walmart and Sam’s Club stores, and Google Analytics, which gives »
I was sitting in this morning on an SEO Launchpad presentation Josepha is conducting for Nebraska marketing company SKAR. She demonstrated the use of Google Trends for keyword research.
Dominic Collard sent us a great question about Google Analytics. If you have your Webmaster Tools connected with Analytics, you have access to some useful reports under Search Engine »
Google’s new Tag Assistant is available only in Chrome right now, but it’s a handy tool. Once you install it, it sits like a small tag in the upper right hand corner of your toolbar »
One of the things you can find out from Google Analytics is what keywords have brought people to your website. Google’s Webmaster Tools also lets you check on your average ranking for »
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom should you filter?
How many friends do you have at Facebook? If you’re working toward Prom Queen or King, this may be the most important metric for you to watch. For your business? Maybe not.