SEO
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Are Digital Ads Optional?
Big companies have always advertised online — “always” here meaning ever since it became an option — but there has been a perception that the internet leveled the playing field, allowing smaller companies to reach consumers through organic search with a much smaller budget than the cost of big ad campaigns. Is that true? Can…
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Lessons from Grubgate
Texas Congresswoman Mayra Flores is facing criticism for posting photos of food on X (formerly Twitter) which she lifted from other social media accounts. Online sources pointed it out and called it “Grubgate.” On the one hand, as political scandals go, this is not that noteworthy. We don’t always assume that people have personally taken…
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Are Your Pages Indexed?
Many people believe that Google, when they search for something, rushes around the internet looking for stuff. “Google,” they ask, “what is the most effective anti-aging supplement?” and then Google goes to find the answer. That’s not exactly how it works. Google actually visits new pages that appear online in its free time between queries,…
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How to Lose Friends and Alienate People with Your Website
Once upon a time, I needed to rent a tuxedo for my teenaged son, who was a music student. I’ll end the suspense right now by saying that I succeeded. Not only were we able to rent the suit, along with the needed shoes (for some reason they’re not allowed to perform in sneaks) and…
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Happy New Year!
Wishing you a healthy, happy, and prosperous new year!
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New Year’s Resolutions and Marketing
Plenty of conversations this week have centered on good plans for the new year, if not on resolutions. This is the year Braden is going to eat healthy and Maya is going to get to the gym four times a week and Devon is finally going to quit smoking. Yes, more than 90% of all…