Walmart Suppliers have two significant sources of Big Data (at least): Retail Link, which gives insight into sales in Walmart and Sam’s Club stores, and Google Analytics, which gives »
I was sitting in this morning on an SEO Launchpad presentation Josepha is conducting for Nebraska marketing company SKAR. She demonstrated the use of Google Trends for keyword research.
Dominic Collard sent us a great question about Google Analytics. If you have your Webmaster Tools connected with Analytics, you have access to some useful reports under Search Engine »
Google’s new Tag Assistant is available only in Chrome right now, but it’s a handy tool. Once you install it, it sits like a small tag in the upper right hand corner of your toolbar »
One of the things you can find out from Google Analytics is what keywords have brought people to your website. Google’s Webmaster Tools also lets you check on your average ranking for »
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom should you filter?
How many friends do you have at Facebook? If you’re working toward Prom Queen or King, this may be the most important metric for you to watch. For your business? Maybe not.
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI by Nichole Kelly ought to bring a sigh of relief to a lot of people who have to persuade their »
The new Google Analytics interface lets you set up multiple custom dashboards easily. You can use the default dashboard and also set up dashboards that will show specific information you need on »
There are some Google Analytics reports that almost every uses: traffic, traffic sources, and conversions, for example. There are some that you might run just to answer specific questions, like, »
Your Google Analytics dashboard has a new look. Today we’re offering you a first glance, and we’ll be going into more depth throughout the week.
A while back I was looking at Google Analytics with a colleague. “Clients don’t want to know about their analytics,” he said. “Here’s what clients want to see.”
“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” »
When you look at your referral traffic in Google Analytics, you see traffic from links on other pages. It may make you happy to see it, but do you know what to do with the information?
Knowing your audience is key to a successful website. What if you don’t have plenty of analytics data to work with because your site is new or just planned? What if you haven’t »