Site Analysis and Strategy

If your website isn’t doing its job, we can tell you why.

You work hard to get your website online, and then the results are disappointing. At this point, many business owners don’t know what to do. Online marketing seems like a gamble.

Actually, one of the great advantages of online marketing is that it is extremely easy to track and measure — when you know how. Not only do we have training in data analysis and management, but we also have years of experience with websites and web analytics. We can look under the hood at your website, analyze the content, and thoroughly understand the stats you gather. If you don’t gather them, we can help you install analytics, and we can identify the information that’s important for your particular business, rather than just sending you a mass-produced report to file unread.

Here’s what we offer you:

• Special tools: It isn’t cost-effective for you to buy specialized software or to search out the best tools to analyze your website. It’s more economical to take advantage of the specialized tools we already have.
• Special knowledge: Our background, experience, and technical training allow us to analyze the language and structure of your website in a systematic way. You can spend hours poring over your website without seeing what we see.
• Special treatment: There is no single one-size-fits-all solution for making your website successful. The best strategy depends on your goals, your target market, and your budget. Our goal is supporting you in reaching your goals. Our recommendations for you will be developed just for you and your needs.

We can prepare a custom SEO strategy for you, and either implement it for you or provide the documents and training you need to implement the plan yourself.