America’s Depot, a new full-service office supply ecommerce store, has just launched. Seems like a great time to talk about the challenges of online retail.
November and December are peak times for ecommerce, no matter what you’re selling. People are in the mood to shop. This makes it a good time to take a look at your ecommerce site and make »
A young cousin of mine asked how she could best set up an e-commerce site for her fledgling graphic design business. She’s planning to offer custom business cards for $100 a thousand, among »
Dr. Tom Hapgood is bucking for the title of Fastest Web Designer in the West, having beaten our previous record by having a site completed in less than two weeks.
Tom and I are working on a very fun e-commerce website right now. The owners are fun, their products are fun, the customers are fun, it’s just a fun project all around. At the moment, the »
When you do online retail sales, your content may be primarily a catalog: pictures and brief descriptions of your products. People are coming to shop with you, after all, so they just need to see »
Josepha’s been doing basic foundational linkbuilding and social media for a nonprofit, and they’ve seen a 922% increase in traffic. Another client we’re working with has a 215% »
Friction is a key concept in transportation, but it’s also an important idea in commerce. Economist Thomas Friedman describes human contact during commerce as “friction.”
Recently I received a document from a client listing the pages she wanted on her website. One of them was “the call to action.”
As consumers, we have a lot of things about prices in our heads. We have some price points stored, for one thing. These vary from one person to another, and one community to another, but »
I found myself in a conversation with my Freshman Comp students on the subject of people who have trouble with modern technology.