healthcare marketing

  • Dermatologists’ Online Marketing

    Dermatologists’ Online Marketing

    Dermatologists are looking at increasing demand for skin cancer screenings as well as for cosmetic procedures as Baby Boomers get older and discretionary spending increases. At the same time, board-certified dermatologists are facing competition from discount injection bundles, Botox parties, and laser hair removal as a commodity. Patient education is key to dermatologists’ online marketing…