August 2013
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Changing Domain Names
There are plenty of good reasons for changing your domain name. Maybe the name of your business has changed. Maybe you chose a keyword-focused domain back in the days when that had some SEO value, and your domain is Yoga4Less.com but your company is Serenity Yoga — leading to confusion among customers and a negative…
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Webmasters and Webmaster Tools
In a meeting this morning, the subject of Google’s Webmaster Tools came up, and more specifically the messages Google sends to webmaster through the Webmaster Tools site. Google will tell you, for example, if you have an unusual change in traffic, or if it looks as though your website has been hacked.
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Updating WordPress
I woke up this morning to an urgent message from a client — in fact, that was the subject line: “URGENT!” Her ecommerce categories weren’t working properly. A problem like this can stem from any number of issues, but as soon as I got into her website I could see that she hadn’t updated to…
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Modern Websites vs. Pioneer Stores
A century ago in rural America — or a couple of centuries if you think of a more urban milieu — you could open a store in a town and be sure that folks would hear about it. They’d be excited, in fact. They’d tell their friends. They’d bring the family in to see what…
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Say It in Seconds
The average web visitor doesn’t read much of your lovingly crafted text. You have only 5-12 seconds to get your message across well enough to persuade that visitor to stay. For some people, this makes it seem pointless to write a good amount of text on the page. Think again.
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Lessons from Google’s Outage
On Friday August 16, 2013, Google went down for a few minutes. Fortunately, the internet didn’t blow up as a result but the outage proved some important information we’ve been saying for years. While Google was down, analytics for websites showed a 40% drop in traffic on the internet, shown here on the right from GoSquared.…