September 2013

  • When Life Interferes with Your Website

    When Life Interferes with Your Website

    The screenshot here shows what happened to the traffic at a website when the site owner got distracted by… well, by life. All of us are subject to distractions. Anything from falling in love to a death in the family can get  in the way of keeping up with your website as you should. Business…

  • AWD Act to Apply to Websites?

    AWD Act to Apply to Websites?

    In July, the Department of Justice proposed that all state and local government offices should have websites that are fully accessible to people with disabilities. They’re expected to extend that later this year to cover all public websites — meaning all business sites. Just as stores and offices must now be accessible to all, your…

  • Multiple Offices and Google Verification

    Multiple Offices and Google Verification

    Verifying your business’s location with Google through Google Local+, also known as Google Places, has a number of benefits: You can take control of the map listing that shows up when a potential customer clicks to find out more about your business. You can change information as needed if you move or change your business…

  • What to Do with Your Staging Site?

    What to Do with Your Staging Site?

    While researching for a blogging client, Kim encountered the interesting phenomenon you see in this screen shot: a company with a new redesign in progress, inviting visitors to come check it out. We don’t know this company, but if I were doing this, I’d be running an experiment to see how people interact with the…

  • Not Provided

    Not Provided

    For two years now, Google Analytics has been showing “(not provided)” as the keyword when signed-in users come to our websites via search. In case this is news to you, let me explain: if someone uses Google while signed in to his or her Google account, Google Analytics will not tell you what keywords they…

  • Business Goals and Website Goals

    Business Goals and Website Goals

    Your online marketing strategy, including your website, your social media, your content marketing, or your cost per click ads, should be founded on and in alignment with your business goals. That may seem obvious, but it isn’t — based on how often this simple rule is broken online. We see two ways in which companies…