September 2013

  • Corporate and Franchise Blogs

    Corporate and Franchise Blogs

    When we build a blog, we choose WordPress. However, we blog on a lot of other platforms for our clients. Recently we were delighted to learn that one of our blogs is being used as an example of How to Do It Right by a national franchise. It was only then that we realized that…

  • The Rando Stranger Event

    The Rando Stranger Event

    Every company has inside jokes and special code phrases, and Rosie asked me to write today about one of ours. While we are still planning to put “Wait — I’ll get my SEO time machine” on a T-shirt, the Rando Stranger Event is an important thing for website owners to know about. The Rando Stranger…

  • David and Goliath Websites

    David and Goliath Websites

    Online marketing is one thing if you’re building a website for your local pet grooming business and there are only two other pet groomers in town. We used to see a lot of websites like that, but that situation is becoming less common. Now we tend to see situations more like the client we’re talking…

  • The Economy and Site Performance

    The Economy and Site Performance

    When we build a website or take on website management, we talk with the client about the results they want. Often those results center on increased sales of a product or increased qualified leads. Frequently, those aren’t things we can measure online, but we can build a path to purchase and follow the parts of…

  • Handling Your Contact Forms

    Handling Your Contact Forms

    We usually write about building contact forms, but once they’re built, the website owner is in charge, so it makes sense to look at what happens with the forms once the site has been launched. Decide who should receive the email notifications. Someone will be notified when a form is filled out. Some of the…

  • YouTube Optimization: Titles and Tags

    YouTube Optimization: Titles and Tags

    Our friends at Trout Fishing in America came to us with a concern recently. They had invested in a new video for the title cut of their new release, Rubber Baby Buggy Bumpers, and it was languishing on an inner page instead of showing up at the top of the results. This screenshot shows how…