Viraltag is a new social media posting tool which allows users to line up posts from Twitter, Facebook, LinkedIn, Pinterest, and Instagram (Instagram via an app). Google Plus is not included.
The folks at Viraltag reached out to me to let me know about their product, and I’m glad they did. It seems like a practical tool, the interface is very nice, and I think it would be a good choice for most small businesses and certainly for bloggers.
Rosie liked the interface, but questioned whether this is a good choice for business. The reporting is not as robust as that of, say, Sprout Social, and the monthly packages are a bit confusing. More about that below.
Sign in for a free trial and connect your accounts.
Make sure you’re signed into all the accounts you want to hook up before you get started and it’ll be a matter of minutes and just a few clicks to get set up. How many minutes depends on whether you remember all your passwords or not, because you will be asked a few times.
All your pages will be connected and listed, but it’s easy to remove pages you don’t want to work with from your Viraltag account.
Posting is easy. Add your photo, text, and link, click on the accounts you want to include in the post, and add to your queue or post right away. You can edit a photo right there — a big time saver if you use a lot of photos.
This is a very easy tool and you can put in an hour or two and get your posts for the week set up efficiently. Viraltag allows you to set up an automatic posting schedule, and also to post to multiple accounts with a specified number of minutes between the posts, as well as scheduling posts individually.
I was excited about the Content feature. It allows you to set up a list of feeds, and then to schedule posts from those feeds — great for curating content from favorite blogs. They have a good search engine and made good suggestions for the term I tried out.
Unfortunately, there is no way to click through to read the articles. You can click through from the dashboard after you’ve scheduled the post, but not before. Unless you’re one of those who posts just on the basis of the title and image, you’ll have to go google the articles and read them before going back to post. I’m not sure how much time savings there is here, and the size of the library is a cost factor for Viraltag.
Assuming you went and read the article and want to share it, it’s simple enough to schedule the post. Queue them all up or schedule and spread postings to multiple platforms out with your designated number of minutes. Choose the accounts for the post with a click.
Pinning from the Content area is a little bit different from the other platforms. It’s basically the familiar Pin It button, but with the option to schedule out.
If the feeds were not limited (see below for the details on that) and if it were possible to click through to read the articles, it would be my favorite feature.
There is also a Popular Images feed in the Content area which could be great if that’s what you like to share, and a Design area that hooks up with Canva. You choose the social media platform you plan to use, and a Canva window opens with the appropriate size of image set up. I didn’t have to sign in, either — though that probably means that the image you create won’t be saved for you at Canva.
There is a Reports section which integrates both Google and Pinterest analytics. Under the Google Analytics tab you’ll see the number of social visits to your website, with the number for each platform, and you can specify the date range. There’s also an interesting chart showing when people are most likely to click through.
Pinterest analytics shows your top repins. So the reporting is minimal, but it’s enough to give you a daily checkup and let you know when you have something interesting going on so that you can go look at your actual analytics accounts. You can also see activity on individual posts on your dashboard under “Recent Posts.”
You can integrate Bit.ly and there are bookmarklets. There are also team workflow features which we haven’t tried out.
All in all, it’s a great, highly visual, user-friendly interface. The dashboard is very easy to navigate around, even if you have a lot of accounts hooked up.
Pricing is complex, ranging from $12.00 to $500.00+ per month. The lowest price is for bloggers and nonprofits, and there’s no description of the plan, so I don’t know how it compares with the other options. It’s also not clear whether a business would be allowed to choose this option.
Among the plans for businesses, you can go with the Pro plan for $29 a month, with 10 social profiles and 5 RSS feeds in the content area. This is probably a good choice for most smaller businesses. Only one person can use the account.
You can have up to three team members with the $99/month Business plan, along with 25 social accounts and 10 RSS feeds. We don’t know any businesses with 25 social accounts, but you could put a number of your key people’s personal accounts in. 10 RSS feeds might be enough to cover your favorite bloggers — the ones that you often like to share. Three team members seems just right. This could be a good choice for a business that wants to put some oomph into their in-house social media use.
The $500+ plan requires a call to set up, and it includes an unspecified number of accounts, Advanced Team Workflows, Influencer Campaigns, and UGC Rights Management. Also maybe an unlimited number of RSS feeds. I wasn’t able to find any information about these items, so maybe they really want a phone call.
It seems as though the average smaller business would be better off with something like 5 social profiles, 10 feeds, and 3 team members. This would allow a company to have access for their marketing director, their agency worker, and an internal staffer or compliance person. For our company — not our clients, just our own internal use — the Pro plan offers the right number of profiles, but it would be nice to be able to add additional team members at an additional cost, since there’s a big gap between $29 and $99. For perspective, we currently pay $99 per user per month for our social media tool, but there’s a lot more functionality. Viraltag seems very affordable for the average business, but the plans must be based on a different type of business than those we usually work with.