Josepha holds a B.S. from William Jewell College. Josepha joined Haden Interactive in 2009. In addition to her work with Haden Interactive, Josepha is a Community Wrangler for Automattic, the company that produces WordPress. She is one of the organizers of the Kansas City WordPress Meetup as well as a member of KCSEM.
Here’s what Josepha does for you:
Analytics. John Wanamaker famously said that he knew half of his marketing budget was wasted — he just didn’t know which half. Fortunately, web marketing is much more measurable than traditional advertising. Web analytics are very powerful, and the data they provide allows you to be certain that your resources are being allocated in the most useful way.
CPC. Pay per click or cost per click advertising consists of online ads which are shown to people searching for what you have to offer. You pay only when someone clicks through from your ad to your website or landing page. It’s not that simple, though. The right ads, the right landing pages, the right choices of keywords, and the right bids make your PPC budget go much farther. Haden Interactive consistently gets clients more clicks for less money.