We have received letters accusing us of copyright violation for the use of photos we paid for, photos in the public domain, and photos registered under Creative Commons licenses. We’ve […]
Author Archives: Rebecca Haden
Are Stock Photos a Problem?
I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock iphotos on […]
Who’s Taking Care of Your Website?
Probably not this guy. We have discovered, however, that many of our new clients have no idea who takes care of their websites. This picture seems to capture how they […]
Setting Your Google Ads Budget
One of the great advantages for Google Ads is that you can set your own budget and pay only for actual interactions with prospective customers. With traditional print or broadcast […]
CPC Quality Scores
Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where […]
Tool Tryout Tuesday: Neuroflash
We’ve tried out several AI chatbots. They’re all much of a muchness, frankly, although they are certainly better than they were a couple of years ago. We’re going to bring […]
How Will AI Affect Your SEO Strategy?
We’ve written before about AI text generators, specifically from the point of view of content marketing. Now, however, these AI tools are being discussed as game changers for search. We’re […]
A Website Redesign
Does your website need a redesign? A website redesign can do a lot of good things for you, but it can be hard to decide when it’s time to make […]
Avoiding Lost Posts
A client recently told me that she was concerned about losing her favorite posts. What’s a lost post? For this client, it could be a great post from the past. […]
Dumbing Down Your Website?
“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions […]
Yoast Adds Inclusive Language
Yoast SEO, a popular plugin for WordPress websites, is breaking ground with a new feature. The plugin already checked your website’s posts and pages for search engine optimization and readability. […]
Troubleshooting Your New Website: Are You Indexed?
When we build a new website, we keep an eye on it for a couple of weeks. We install Google Analytics and make sure that people are finding the website […]
Website Redesign Process: Mockup
Delivery of the mock up is one of the most exciting moments of a redesign. A mock up is a picture of what the website will look like after it […]
A New Home Services Website
We’ve just launched a beautiful new home services website for A Beautiful Day cleaning service, an environmentally responsible and socially conscious company offering cleaning services for homes in our area. […]
Time on Site
One of the metrics you can follow in Google Analytics is the amount of time visitors spend on a page at your website: time on site. What can you do […]