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Author Archives: Rebecca Haden

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Avoiding Copyright Trolls

We have received letters accusing us of copyright violation for the use of photos we paid for, photos in the public domain, and photos registered under Creative Commons licenses. We’ve […]

Posted on March 29, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

Are Stock Photos a Problem?

I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock iphotos on […]

Posted on March 27, 2023
by Rebecca Haden
Posted in Web content, Web design | Leave a comment

Who’s Taking Care of Your Website?

Probably not this guy. We have discovered, however, that many of our new clients have no idea who takes care of their websites. This picture seems to capture how they […]

Posted on March 24, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

Setting Your Google Ads Budget

One of the great advantages for Google Ads is that you can set your own budget and pay only for actual interactions with prospective customers. With traditional print or broadcast […]

Posted on March 22, 2023
by Rebecca Haden
Posted in Google Ads | Leave a comment
CPC Quality Scores

CPC Quality Scores

Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where […]

Posted on March 20, 2023
by Rebecca Haden
Posted in Google Ads, SEO | Leave a comment

Tool Tryout Tuesday: Neuroflash

We’ve tried out several AI chatbots. They’re all much of a muchness, frankly, although they are certainly better than they were a couple of years ago. We’re going to bring […]

Posted on February 21, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

How Will AI Affect Your SEO Strategy?

We’ve written before about AI text generators, specifically from the point of view of content marketing.  Now, however, these AI tools are being discussed as game changers for search.  We’re […]

Posted on February 10, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

A Website Redesign

Does your website need a redesign? A website redesign can do a lot of good things for you, but it can be hard to decide when it’s time to make […]

Posted on February 8, 2023
by Rebecca Haden
Posted in Web design | 1 Comment

Avoiding Lost Posts

A client recently told me that she was concerned about losing her favorite posts. What’s a lost post? For this client, it could be a great post from the past. […]

Posted on February 1, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

Dumbing Down Your Website?

“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions […]

Posted on January 27, 2023
by Rebecca Haden
Posted in SEO, Web content | 1 Comment

Yoast Adds Inclusive Language

Yoast SEO, a popular plugin for WordPress websites, is breaking ground with a new feature. The plugin already checked your website’s posts and pages for search engine optimization and readability. […]

Posted on January 25, 2023
by Rebecca Haden
Posted in SEO | Leave a comment

Troubleshooting Your New Website: Are You Indexed?

When we build a new website, we keep an eye on it for a couple of weeks. We install Google Analytics and make sure that people are finding the website […]

Posted on August 3, 2022
by Rebecca Haden
Posted in SEO | 1 Comment

Website Redesign Process: Mockup

Delivery of the mock up is one of the most exciting moments of a redesign. A mock up is a picture of what the website will look like after it […]

Posted on July 29, 2022
by Rebecca Haden
Posted in SEO, Web design | Leave a comment

A New Home Services Website

We’ve just launched a beautiful new home services website for A Beautiful Day cleaning service, an environmentally responsible and socially conscious company offering cleaning services for homes in our area.  […]

Posted on July 22, 2022
by Rebecca Haden
Posted in Case studies, Web design, WordPress | Leave a comment

Time on Site

One of the metrics you can follow in Google Analytics is the amount of time visitors spend on a page at your website: time on site.  What can you do […]

Posted on July 19, 2022
by Rebecca Haden
Posted in Analytics | Leave a comment

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