You’ve taken the plunge with Google Ads and set up a campaign. But your ads aren’t getting clicks, or they’re getting clicks and they’re not leading to sales. What’s going […]
Author Archives: Rebecca Haden 
Your Website and the Americans with Disabilities Act
The Americans with Disabilities Act requires that every “place of public accommodation” should be accessible to people with disabilities. All goods and services available to anyone must be available to […]
Google Is Sunsetting Universal Analytics
Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you? You need to set up GA4 analytics for your website We’ve […]
An Introduction to Google Ads for Traditional Marketers
97% of Americans use Google to find information about goods and services. Only 13% use phone books. Simple arithmetic tells us that most of these die-hard Yellow Pages devotees are […]
Reaching Out to New Demographics
As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an […]
Trying out Bertha AI
For Tool Tryout Tuesday, we tried out Bertha.ai, a new content generating plugin for WordPress. We paid for the tool and have been testing it for about a month now. […]
A New Ecommerce Website
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals. When […]
Increasing Ecommerce ROI
Ecommerce can be a source of market research data, a service to your customers, or a way to encourage consumers to buy your products in brick and mortar stores — […]
How Do You Get Traffic to Your New Website?
We were recently asked a question that we see all the time at forums and hear in presentations: “How do you get the first traffic to your new website?” Friends […]
Propagation
Launching a new website can be stressful. It shouldn’t be, actually. By the time you launch your new or redesigned website, you’ve done all the hard work of planning your […]
Meet the Openverse
Openverse is a new offering from the people who brought you WordPress. It’s a sharing platform for images and audio right now, though there are signs that they might add […]
Rent or Own: Your Online Presence
Do you rent or own your online presence? You own your website — unless it’s a monthly subscription site. You have complete control over how it looks and sounds, you […]
Diminishing Returns for SEO?
Clients sometimes ask when Search Engine Optimization will be finished — are there diminishing returns for SEO over time? Is there some point at which you can quit, because you’re […]
Is “Blog” Declining in Search Popularity?
In the podcast shared below, WordPress Executive Director Josepha Haden Chomphosy talks about a question she gets all the time: “What are we going to do about the fact […]
Social Media in Patients’ Native Languages
Healthcare professionals know from grim experience that their patients get a lot of health information — and misinformation — from social media. The situation is further complicated when we’re talking […]