A new survey on healthcare marketing tells us that 83% of respondents are using content marketing this year. That’s a big jump from last year. 93% believe that content marketing […]
Author Archives: Rebecca Haden 
Is Yoast Abusive?
Recently I saw a discussion about the Yoast SEO plugin at a forum. The person who started the thread complained that the Yoast plugin was abusive. He spent hours rewriting […]
The Value of Blogging
Marketing giant Hubspot claims that websites with blogs have as much as 88% more leads than sites that don’t. This is for regularly updated B2C blogs. However, blogs in general […]
Content Marketing for Insurance Companies
Will content marketing work for insurance companies? Absolutely! Content marketing is not a new idea, but it is taking over from traditional advertising. Modern consumers seek out information as part […]
Lab Report: The Abandoned Website
We build websites for individuals and organizations, and we always make a point to let them know that the awesome results they see when they launch will not continue if […]
Tools for Twitter
Twitter is one of the top social media platforms. Like any social media space, however,it can easily take up a lot of time. If you’re not ready for social […]
Are There Stubs on Your Website?
Sometimes you are in the process of building a website, or making updates to your website, and you end up with stubs. If you have clickable navigation tabs with drop-down […]
Don’t Duplicate Content for Healthcare Content Marketing
Content is king when it comes to SEO, and this is certainly true for healthcare content marketing. The only way to succeed with content marketing is to offer your visitors […]
HIPPA Compliant Blogging: Identifiers
Blogging can do a lot for physicians and other healthcare providers. When you have custom content at your website, you’re offering reliable patient education information, demonstrating your authority in your […]
Sessions and Users: Google Analytics
Two of the primary metrics in Google Analytics are Sessions and Users. If you still tend to think in terms of Hits, you may find this a bit of an […]
Patient Education, Your Blog, and Your Responsibility
A recent survey found that about one quarter of patients who showed up for an imaging exam had received no patient education information from the doctor who sent them. Among […]
Navigation Buttons, Marketing, and Your Brain
It shouldn’t surprise us that marketing has a lot to do with the brain. In some cases, marketing efforts are carefully crafted to appeal to visitors in the most logical […]
Linkbuilding: Getting That Natural Look
You may not think of fairy tales and business together very often, but we do have a business fairy tale in our culture. You can see it in movies. Our […]
When Will You See SEO Results?
When SEOs hear this question, we begin to behave like people who are legally required to give warnings. “It’s impossible to guarantee particular results,” we caution people. “Your results may […]
7 Reasons Top Organic Results Still Need Ads
I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling […]