We’ve had clients tell us they want a Call to Action page.
Author Archives: Rebecca Haden 
Sorting Paid and Organic Traffic
Traffic is a useful metric for almost all websites. A healthy, well-optimized, managed website will see traffic growth over time, whereas a site that has just been launched and ignored […]
In SEO, It’s Really Not the Thought That Counts
Yesterday I was reading a list of frustrations among SEOs, and encountered one I could relate to: clients who don’t take action on recommendations, but still expect results.
Healthcare Marketing: Product Strategy
If you’re responsible for healthcare marketing for a clinic or physician’s practice, you my not think in terms of products. Service, science, art — sure. Product? Not so much. But […]
An Amazing New Online Marketing Tool!
A man came to see me not long ago. He was trying to decide whether to work with me, or with this Amazing New Online Marketing Tool he’d discovered. I […]
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way when the patient sees a doctor, is admitted to a hospital, or is […]
Labor Day
In observance of Labor Day, Haden Interactive will be closed today. Fortunately, our clients’ websites will keep working and all normal services will continue as usual. With respect for American […]
Social Media Scandal
Sarah Jeong, a respected tech journalist, made a big negative splash online with her tweets about white people, police, and Battlestar Galactica. Laura Lee, a YouTube beauty vlogger, lost her […]
Reaching the Wellness-focused Consumer
Wellness-focused searches are among the most common on the internet. 80% of American adults search for health information. That’s 93 million people. If you have a medical practice or a […]
Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]
Thought Leadership
Blogging does so much good from the point of view of SEO, traffic, and conversion that it’s easy to take a utilitarian position on blogging for your company, your organization, […]
Too Much Information at Your Website
I’m not talking about indiscreet photos or that rant about your boss that you incautiously posted on your blog. I’m talking about the times when you want to put long […]
What Does Google Think Your Website is About?
First the disclaimer: Google is not a person; Google doesn’t think. Now that I’ve gotten that out of the way, let me ask you — what does Google think your […]
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]
FAQ Pages
In the early days of the internet, FAQ (frequently asked question) pages were common. One of the things your website can do for you is to provide quick answers to […]