Who are your competitors? When we begin working with a new client, we always have a look at their online competition. This gives us an insight into what works well […]
Author Archives: Rebecca Haden 
Coming Soon: Getting Ready for Your New Website
You’re having a new website built, or a redesign, and you have your domain already. What should you do with it while you wait for your new website to be […]
Happy Independence Day!
Haden Interactive will be closed today to observe Independence Day.
Using Testimonials on Your Website
Testimonials are great for your website. Just as news is more convincing than paid advertising, the things other people have said about you can be more convincing than the things […]
Giving It Away?
It is more and more common nowadays to give things away at websites. “Common” doesn’t always mean it’s a good idea. Should you be giving things away to your customers […]
Choosing Blog Topics
You might not call it a blog anymore. We write for clients who use the term “News,” “In the Know,” Knowledge Base,” “Patient Education,” and more. But the process of […]
Using Keyword Tools
Choosing the right keywords for your website should be one of the first steps when you design or redesign your website. It continues to be important as you work on […]
Do Keywords Still Matter?
Back in the mists of time, by SEO standards, keywords were the biggest big deal for SEO. You sold hair care products, you’d make sure your homepage said “hair care […]
What Your Customers Care About
When you plan your content marketing strategy, you’ll need to think a lot about your organization. You must have a clear understanding of your product, a realistic assessment of your […]
Understanding Alt Text
The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That […]
8 Great Ways to Promote Your Content
Research shows that creating new content is the hardest part of content marketing for most marketers. (Not for our clients, obviously. Get in touch if you want a steady flow […]
Linkbuilding: When Have You Succeeded?
That’s not how this question is usually phrased. Usually, clients want to know if they’re through. And typically, the answer to that question is the same as the answer to […]
Happy Memorial Day
In honor of all those who serve and in celebration of life, liberty, and the pursuit of happiness, Haden Interactive will be closed for Memorial Day.
GDPR for American Websites
GDPR (The General Data Protection Act) goes into effect on May 25th, 2018. If you haven’t been preparing already, you might be wondering whether you should be paying attention. The most […]
One Space, Two Space: What Really Matters in Web Content
Some people get really exercised about things like whether there should be one space or two after a period. Researchers have found that, for those who prefer two spaces (the […]