Organic search is the main traffic source for a well-optimized, established website. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You could patiently […]
Author Archives: Rebecca Haden 
5 Reasons Doctors Should Google Themselves
According to Pew Research, more than half of American adults have Googled their names at least once. People with more education and more income are more likely to Google themselves, […]
How Will the DATA Act Affect Digital Marketing?
The Data Accountability and Transparency Act of 2020, or DATA Act, has been proposed by Senator Sherrod Brown. It hasn’t been officially introduced in Congress, and the Washington Post doesn’t […]
Local SEO for Health Professionals
Many businesses must decide whether or not they should prioritize local SEO. Healthcare — with exception to medical tourism — usually finds this decision easy. You can’t fill that cavity, […]
TikTok’s Algorithm
TikTok has explained its algorithm, the method they use to recommend videos to viewers. TikTok’s algorithm is officially known as a “recommendation system.” TikTok’s blog says, “When you open TikTok […]
Google Schedules User Page Experience Update
Google uses an algorithm to decide which pages to show searchers. There are, Google tells us, more than 200 factors included in the algorithm, and most of them are secret. […]
What the Heck is an Algorithm?
Google uses an algorithm to decide what pages to show searchers on the SERPs. There’s a lot of talk in SEO conversations about Google’s algorithm. As it happens, a lot […]
SEO Strategy for Small Traffic
Getting more traffic is almost always a good web goal. It’s usually a good measure of your website’s overall health — like taking your temperature. It’s also usually a good […]
Tracking Offsite Conversions
Sometimes tracking conversions is easy; when a conversion means making a donation or booking an appointment through your website, you just set up a goal in Google Analytics. Soon, you […]
SEO Pitfall: Avoid Overoptimizing
“Optimize” means to make something the best it can be. Search engine optimization is about making your website communicate as well with search engines as it possibly can. So how […]
SEO Strategy Documents for Healthcare Marketing
SEO isn’t mysterious, but it does require some specialized knowledge if you want to succeed. This is true for any type of website, but SEO for healthcare marketing requires additional […]
Should You Be Blogging about COVID-19?
Healthcare websites are talking about COVID-19, of course. News sites are doing so, too. But if you’re in a different industry, you might be wondering whether your blog should be […]
Search Engines 101
We talk about search engine optimization all the time, but what exactly does that mean? Search, okay, we get that, but what do engines have to do with it, and […]
Do Keywords Still Matter?
Back in the mists of time, by SEO standards, keywords were the biggest big deal for search engine optimization. If you sold hair care products, you’d make sure your homepage […]
Linkbuilding in the Pandemic
The most important factor for SEO is your content. If you have the best answer online to a searcher’s question, you will probably show up at the top of the […]