In 2005, the National Retail Federation came up with the term “Cyber Monday.” They claimed that people who had enjoyed their long Thanksgiving weekend with family, friends, and fellow Black […]
Author Archives: Rebecca Haden 
Websites about Tough Subjects
Not all websites can be about pleasant things. Life isn’t all about pleasant things, businesses don’t all specialize in pleasant things, and there are times when you really can’t just […]
Posting in Gutenberg
Gutenberg is the new WordPress editor in town. It’s possible that it will become the default editor by the end of this month. It will certainly become the default editor […]
Scary Changes Coming Up
There are some changes underway for website owners. Google indexing goes Mobile First Google is in the process of indexing the mobile versions of websites first. That means that the […]
Getting the Most Out of the Web Content You’ve Bought
Once you’ve produced or paid for an article, a blog post, a video — then you own it. It’s yours. You can post it and forget it if you like, […]
5 SEO Tips for Small Practices
How can a small medical practice compete with a larger practice or consortium when it comes to healthcare marketing? It’s easy to feel that the marketing budget of a smaller […]
Negative SEO
What is negative SEO? It’s a type of attack on your website that makes you look like you’re using black hat SEO techniques to improve your rankings. For example, your […]
Global Spending on Digital Marketing Is Booming
Research firm Forrester estimates that American businesses will spend $120 billion on digital marketing by 2021. You can’t plan to spend nothing. The numbers Nearly half of marketing budgets will […]
When You Stop Blogging
Regular blogging is the best thing you can do for your website’s traffic and rankings. Search engines like fresh content, and so do human visitors. Every new post is a […]
Encourage Current Patients to Make Appointments
Most medical practices want new patients. But bringing your current patients back for regular visits can be more cost-effective. Booking the next appointment for your patients when they check out […]
Health Care Marketing
Health care marketing is not completely different from marketing in general, but there are some questions that healthcare marketers need to ask — and some facts that affect healthcare marketing […]
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]
Web Content for Local Search
Local search is different from general search. Your rankings for “mammogram near me” depend on a different set of factors from your rankings for a post discussing mammogram controversies. Nonetheless, […]
International Coffee Day
Happy International Coffee Day! Here in Northwest Arkansas, we have an embarrassment of riches when it comes to coffee shops. We’d love to buy you a cup of coffee when […]
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”