“So what’s that traffic spike about?” “Ummm… was that the day we did the radio interview?” “No, I think that was last month, wasn’t it?” “Well, then, was it when […]
Author Archives: Rebecca Haden 
20 Tweets for Healthcare Professionals
Social media is an integral part of our daily lives. It’s where we get our entertainment, our news, and how we keep up with friends and family. It’s also an […]
When Traffic Goes Down at Your Website
We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction […]
Blogging for Your Medical Practice
Blogging is an excellent tool for your medical practice. It’s terrific for patient education, it builds authority for your practice, and it does more for SEO than anything else you […]
Focusing on Safety in Healthcare Marketing
During the early weeks of the pandemic, many healthcare practices and facilities cut back on services and hours in order to prepare for the uncertainties of COVID-19. If your facility […]
How Much Traffic Do You Need?
You use analytics to keep track of traffic — the number of visitors — to your site, but how can you know whether you have a good amount of traffic […]
10 Tips for Physician Websites
Physician websites aren’t entirely different from other websites. SEO best practices apply to all sites regardless of the field or specialty, but there are special considerations for physician websites. Keep […]
How Much Do Titles Matter for SEO?
How much do titles matter for SEO? First, consider how people use page titles: People use them on the search engine results page to decide where they should click. If […]
Happy Labor Day
Happy Labor Day! In honor of the American worker, Haden Interactive will be closed today. Regular client services will continue as usual. Our office will reopen tomorrow morning.
5 Tips for TikTok Doctors
We know Americans get health info from social media, and we know that about half of TikTok users are in their teens and early 20s, so it makes sense that […]
Using Google Alerts for SEO
It’s possible that you’re overlooking a useful tool in your online marketing: Google Alerts. click on that link and you’ll find a simple form to fill out.
Distinguishing Among Digital Ads
There are three kinds of digital ads. Google Ads Google Ads and other paid search ads let you talk to people who want what you have to offer. You’re selling […]
Accessible Coronavirus Information
The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These […]
Facebook Ads: Detailed Targeting
You can set up Facebook ads quickly by boosting a post and specifying very little — a zip code if you’re a local business, for example, or just targeting your […]
A New Website for an Attorney
Haden Interactive is delighted to launch a new website for a long-time client, Heimer Law. This local attorney specializes in adoption, so the audience for the website includes several different […]