Review sites — from Yelp to Travel Advisor to Amazon — are an important part of most consumer’s purchase journeys now. With slight variations from one industry to another, more […]
Author Archives: Rebecca Haden 
Websites about Tough Subjects
Not all websites can be about pleasant things. Life isn’t all about pleasant things. Businesses don’t all specialize in pleasant things. When you’re dealing with tough subjects, you really can’t […]
SEO for Urgent Care
If you offer urgent care, even if you also offer other services, you want to show up when people in your area search for “urgent care.” SEO for urgent care […]
Private Twitter Account Surprises
There have been interesting studies about business Twitter accounts and government Twitter accounts, but the Pew Research Center has undertaken some serious research on the Twitter behavior of individuals. First, […]
Happy Independence Day
We are closed for the long weekend and will be back on Monday. We wish you a Glorious Fourth!
Should “Doctor Near Me” Be Your Top Keyword?
We know how people look for doctors online. They start by searching for their healthcare issue, they browse for physicians who take their insurance, and eventually they narrow in on […]
Optimizing for Google Ads
Google Ads are pay per click marketing at its finest: your ads show up only to people who are actively looking for what you have to offer. These are the […]
Internet Marketing for Dentists
We’re talking about internet marketing for dentists, but we might as well just say “marketing for dentists” because now, people looking for a dentist look online. 97% of consumers looking […]
5 Ways to Get Traffic to Your New Website
A well-optimized, established website will have organic search as its main source of traffic. But what about your brand-new website that doesn’t yet have that organic search traffic coming? You […]
Centralized Blogging
Blogging is the single most valuable thing you can do for your website. Each blog post does all these things for you: Adds another indexed page of valuable content to […]
Fear and Hope in Healthcare Marketing
Getting health information out to consumers is an important, even an essential task. Research shows that U.S. consumers want and need health information. But U.S. consumers also fail to take […]
WordPress.com for Business?
WordPress is the most popular content management system in the universe. WordPress.com is a free or low-cost hosting option that uses WordPress. It’s a great choice for your family book […]
Long-tail Medical Keywords
The WebFX Blog shared a fact-filled infographic on their blog with embed code allowing us to share it with you. We’re glad they did, because they have quite a bit […]
Is Google in Trouble?
The House Judiciary Committee announced that it will be investigating Google (and other tech giants) to see whether they are violating anti-trust laws. It’s tough to guess the outcome at […]
Understanding Sitelinks
Sitelinks. Those additional pages listed below your main listing on the search engine results pages. Google offers them in order to help people find their way around your website. All […]