Well, yes, of course you are. The problem is, visitors to your website are not as interested in you as in themselves.
Author Archives: Rebecca Haden 
Outbound Links, Abundance, and Cake
Recently I was talking with a client about plans for his website. He caters to the tourist trade, and we were discussing a page of links to local information.
Do You Need a Web Analytics Pro?
You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and let it quietly collect data in […]
Google’s Bert Update
Google uses an algorithm to decide which web pages to show people searching for information online. This algorithm gets updated all the time, for all kinds of reasons. Some updates […]
Social Media Marketing Challenges
Sprout Social shared a report on the social media marketing challenges marketers face. Sprout Social, a favorite tool of ours, knows whereof they speak when it comes to social media. […]
Dynamic Content Without a Blog?
By “dynamic” here I don’t mean “exciting.” I mean changing. When people come to visit your site on Monday, it has something different from when they visited on Friday.
Are We Becoming More Visual?
Most of us have a preferred learning modality — a sensory learning style that is most comfortable for us. Traditional estimates say that about 65% of Americans are most comfortable […]
How Much Can Analytics Really Tell You About Your Customers?
One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have […]
Long Form Content for SEO
What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts, eBooks, white papers, guides and other […]
Your Website: Update, Refresh, or Redesign?
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update […]
Writing for the Second Screen
Kyle is watching a streaming news service when he sees that 33 people in 24 states have died from vaping and legal changes are being proposed. That’s a surprise for […]
Analytics: Do the Math
Check your analytics on a typical day and you’ll see numbers like 5.87, as in traffic is up 5.78% and 62 as in 62% of traffic came from search. You […]
Do Blog Comments Matter?
Blogging is great for business, and comments are often a part of blogs as well as at social media platforms. Does it follow that blog comments are great for business? […]
Things that Don’t Matter for SEO
Every now and then Google holds a sort of town hall in which people ask them questions about SEO — search engine optimization. “What about LSI keywords?” people ask, and […]
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]