Technical SEO vs. Content SEO — it’s not a battle to the death. It’s just two kinds of SEO… and a subject that creates a lot of confusion. So what […]
Author Archives: Rebecca Haden 
Step by Step SEO Blog Post
Your blog posts may be for lead generation, patient education, thought leadership, or sales. But at least some of the time, they should be for SEO. Here’s a step by […]
The HITECH Act and Your Website
Health Information Technology for Economic and Clinical Health, or the HITECH Act, is the name of a law put in place in 2009. We assume the government has special people […]
Online Marketing for Clinics: 10 Tips
Online marketing for clinics has a lot in common with online marketing for private practices and hospitals, but there are differences. Here are ten tips for building your clinic’s online […]
Insecure Websites: Is Your Website Insecure?
Feeling insecure? If you have an insecure website, you probably should be feeling insecure. Google has been saying for a couple of years now that a more secure web is […]
New and Returning Visitors
The screenshot here shows one metric from the Google Analytics report of our lab site, FreshPlans. You can see that we have 91% new visitors. You can find this report […]
Niche Keywords
How narrow should your niche keywords be? Let’s step back a minute and unpack the question. Keywords are the terms people use to look for the goods and services you […]
Labor Day
In observance of Labor Day, Haden Interactive will be closed today. Fortunately, our clients’ websites will keep working and all normal services will continue as usual. With respect for American […]
10 Takeaways from WordCamp Omaha
WordCamp Omaha 2017 was well organized, enjoyable, and fun. I always learn things at WordCamp, and Omaha was no exception. Here are 10 things you might not already know: Dusty […]
Demographics for Cosmetics Companies
Creating your buyer persona is an essential step in your content marketing strategy. Traditionally, demographics like age, ethnicity, and gender have been key factors in customer personas. Increasingly, we look […]
Using Tags in WordPress
WordPress tags show up at the bottom of the posts on your WordPress website, typically. The way they look will depend on your theme, but we’ve never built or seen […]
The WordPress Search Engine
WordCamp Europe was an awesome experience, and some of the things that came up in Paris have been on my mind ever since. One was the question of search engines. […]
New Adwords Interface
Thrills and chills await you at the new Adwords interface. You’ll ride an emotional roller coaster as you admire the new interface with all its cool boxes and shiny new […]
WordPress SEO
Is a WordPress website better for SEO? Is WordPress SEO different from SEO for another type of website? Yes and, at least in some ways, yes. WordPress websites give you […]
Health Care Marketing
Health care marketing is experiencing some significant changes, and medical practices need to keep up if they’re going to get a good return on investment from their marketing dollars. Who’s […]