You need a blog — whether you name it “blog” or not — to add fresh, original content to your website on a regular basis. This improves your SEO and […]
Author Archives: Rebecca Haden 
March 2019 Google Update
Google has confirmed that they made a major update to the algorithm they use to help searchers find information they need online. The update is called the March 2019 Core […]
Autogenerated Content
Robots may take on a lot of jobs, but they can’t write… or can they? We spoke with a company that has software designed to do just that. Suppose you […]
Health Misinformation and Algorithms
Wired magazine recently explained how organized groups and campaigns are messing with Amazon’s algorithm in an intentional effort to spread medical misinformation. Since the algorithms that determine what websites show […]
How to Tell If Your Blog Is Doing Well
So you have a blog in place at your practice or company website. How can you tell how effective it is? Organic traffic is a good start. It’s a top […]
How Often Should You Post at Your Blog?
How often should you post at your blog? This question is among the great controversies in SEO circles: we all agree that blogs are good, but how often should you […]
A New Website for an Investor Network
We’re pleased to announce the launch of a new custom WordPress website for VIC Technology Venture Development Ecosystem. VIC works with innovative technologies that have the potential to improve healthcare […]
How Long Does Blogging Take?
Blogging is the single most effective SEO tactic. It increases traffic, helps you establish thought leadership, and lets you show up for an essentially unlimited number of keywords over time. […]
Should Business Owners Write Blogs?
Our friends at Roundpeg discovered in their small business survey that half of business owners are writing their company blogs. Another 40% or so have an employee doing the writing. […]
Are You Ready for Voice Search?
“Alexa,” I asked my little robot assistant for a test of voice search, “find me a local doctor.” “Based on your zip code,” she answered, “here are some popular choices.” […]
10 Tips for Effective Doctor Profiles
Finding a doctor can be frustrating for healthcare consumers. They’re most likely to turn to Google to start their search, often looking for a physician in their neighborhood who takes […]
Your Trustworthy Healthcare Blog
Healthcare information is one of the most frequent types of searches on the internet — but about half the information searchers are offered is inaccurate. If you have a blog […]
Google Uses “Pornyness” in the Algorithm
Google uses an algorithm to determine which pages to show to searchers. The algorithm has at least 200 different factors. Google’s Gary Illyes did an Ask Me Anything (AMA) at […]
National Clean Out Your Computer Day
It’s National #CleanOutYourComputerDay! Start with a physical cleaning. Turn your computer off and unplug it. Remove all the dust, cat hair, coffee, crumbs, and whatnot from all parts of your […]
YouTube and Health Information
YouTube will crack down on, among other things, “videos promoting a phony miracle cure for a serious illness.” There are plenty of these on YouTube. Cure cataracts with spinach! End […]