Well, yes, of course you are. The problem is, visitors to your website are not as interested in you as in themselves.
Recently I was talking with a client about plans for his website. He caters to the tourist trade, and we were discussing a page of links to local information.
You definitely need web analytics if you have a website, even if you’re not ready to do anything with them. Install Google Analytics and let it quietly collect data in […]
Google uses an algorithm to decide which web pages to show people searching for information online. This algorithm gets updated all the time, for all kinds of reasons. Some updates […]
Sprout Social shared a report on the social media marketing challenges marketers face. Sprout Social, a favorite tool of ours, knows whereof they speak when it comes to social media. […]
By “dynamic” here I don’t mean “exciting.” I mean changing. When people come to visit your site on Monday, it has something different from when they visited on Friday.
Most of us have a preferred learning modality — a sensory learning style that is most comfortable for us. Traditional estimates say that about 65% of Americans are most comfortable […]
One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have […]
What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts, eBooks, white papers, guides and other […]
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update […]
Kyle is watching a streaming news service when he sees that 33 people in 24 states have died from vaping and legal changes are being proposed. That’s a surprise for […]
Check your analytics on a typical day and you’ll see numbers like 5.87, as in traffic is up 5.78% and 62 as in 62% of traffic came from search. You […]
Blogging is great for business, and comments are often a part of blogs as well as at social media platforms. Does it follow that blog comments are great for business? […]
Every now and then Google holds a sort of town hall in which people ask them questions about SEO — search engine optimization. “What about LSI keywords?” people ask, and […]
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]