The new Google Analytics interface, G4, has a whole new set of Acquisition reports. Acquisition is all about where your website’s traffic comes from. This report shows how many of […]
Author Archives: Rebecca Haden 
The New GA: The Realtime Report
The new Google Analytics experience starts, as the classic one does, with the Realtime report. This report shows the visitors who are currently on your website. As you can see […]
The New Google Analytics Experience
Google Analytics has a completely new look! If you haven’t checked out the new Google Analytics experience, you might need a guide to help you along the way. What’s different? […]
Online Appointments at Your Website
Whether you’re making appointments for your medical practice, booking seats for healthy living seminars, scheduling at your salon, or reserving rooms for your outdoor adventure weekends, your clients would like […]
Reaching Out to New Demographics
As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an […]
Using Competitors’ Names as Keywords
Keyword development is a very important task when you’re working on SEO. You need to identify your primary keywords, track down the best long-tail keywords to work on, and work […]
Website Vocabulary
Some years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxylase,” and […]
Keyword Development Strategies
Identifying the right keywords for your website is the first step in working to improve results with search. Sometimes the right keyword is obvious: you sell organic vegetables, so use […]
What Should You Do with Your SEO Strategy Document?
Haden Interactive creates custom SEO strategy documents to guide you in your SEO strategy. One of our clients said that her strategy report is “dog eared and tea stained.” Another […]
The WordPress Economy
We’re a WordPress shop, so we’re part of the WordPress economy. You might be, too, if you use a WordPress website for your professional site. So how’s the WordPress economy […]
Bad Logos Defined
We see a lot of bad logos. We make logos for people who need them, but often our clients already have logos. Sometimes they’re very fond of them and won’t […]
Spinning a Yarn about Facebook Ads
This really isn’t a yarn; it’s a set of serious observations about Facebook ads that should help you get the most out of your Facebook ad investment. It has to […]
Customer Reviews vs. Expert Reviews
Consumers are looking to customer reviews more than ever, and they are increasingly likely to trust them. A recent survey found that 84% of respondents trusted online reviews as much […]
Observing Memorial Day
In honor of all those who serve and in celebration of life, liberty, and the pursuit of happiness, Haden Interactive will be closed for Memorial Day.
Florida’s New Social Media Law
There’s a lot of anxiety around, so let’s not add to it. Florida’s new social media law will have no effect on your professional website, your social media management, or […]