When we build a new website, we keep an eye on it for a couple of weeks. We install Google Analytics and make sure that people are finding the website […]
Author Archives: Rebecca Haden 
Website Redesign Process: Mockup
Delivery of the mock up is one of the most exciting moments of a redesign. A mock up is a picture of what the website will look like after it […]
A New Home Services Website
We’ve just launched a beautiful new home services website for A Beautiful Day cleaning service, an environmentally responsible and socially conscious company offering cleaning services for homes in our area. […]
Time on Site
One of the metrics you can follow in Google Analytics is the amount of time visitors spend on a page at your website: time on site. What can you do […]
Website Redesign Process: New Ideas
Every website needs updating every two or three years. The technology changes, the styles in web design change, and your business probably changes enough in that length of time that […]
(Harmless) Stalking for Fun and Profit
Knowing more about your customers can mean knowing the kind of content they’ll enjoy and find useful, the places you should be to connect with them online, and the kinds […]
Facebook as a News Source
Facebook is still a popular news site — 31% of respondents in a recent Pew Research survey said they regularly get their news from Facebook. 59% of those surveyed in […]
Is WordPress a Good Choice for Your Practice Website?
Doctors and other health professionals are beginning to realize that a practice website is important, not just for marketing but also for online reputation management, patient education and engagement, and […]
PhP 8.0 and You
Has your web team told you that you need to update to PhP 8.0? If so, you might have responded with, “What, now?” Let’s explore this announcement a little more […]
Copyright and AI Content
We’ve watched the growth of artificial intelligence tools that generate web content with interest. Our focus has been on whether it works or not — is it a good way […]
My Google Ads Aren’t Working!
You’ve taken the plunge with Google Ads and set up a campaign. But your ads aren’t getting clicks, or they’re getting clicks and they’re not leading to sales. What’s going […]
Your Website and the Americans with Disabilities Act
The Americans with Disabilities Act requires that every “place of public accommodation” should be accessible to people with disabilities. All goods and services available to anyone must be available to […]
Google Is Sunsetting Universal Analytics
Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you? You need to set up GA4 analytics for your website We’ve […]
An Introduction to Google Ads for Traditional Marketers
97% of Americans use Google to find information about goods and services. Only 13% use phone books. Simple arithmetic tells us that most of these die-hard Yellow Pages devotees are […]
Reaching Out to New Demographics
As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an […]