We’ve had clients tell us they want a Call to Action page.
Traffic is a useful metric for almost all websites. A healthy, well-optimized, managed website will see traffic growth over time, whereas a site that has just been launched and ignored […]
Yesterday I was reading a list of frustrations among SEOs, and encountered one I could relate to: clients who don’t take action on recommendations, but still expect results.
If you’re responsible for healthcare marketing for a clinic or physician’s practice, you my not think in terms of products. Service, science, art — sure. Product? Not so much. But […]
A man came to see me not long ago. He was trying to decide whether to work with me, or with this Amazing New Online Marketing Tool he’d discovered. I […]
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way when the patient sees a doctor, is admitted to a hospital, or is […]
In observance of Labor Day, Haden Interactive will be closed today. Fortunately, our clients’ websites will keep working and all normal services will continue as usual. With respect for American […]
Sarah Jeong, a respected tech journalist, made a big negative splash online with her tweets about white people, police, and Battlestar Galactica. Laura Lee, a YouTube beauty vlogger, lost her […]
Wellness-focused searches are among the most common on the internet. 80% of American adults search for health information. That’s 93 million people. If you have a medical practice or a […]
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]
Blogging does so much good from the point of view of SEO, traffic, and conversion that it’s easy to take a utilitarian position on blogging for your company, your organization, […]
I’m not talking about indiscreet photos or that rant about your boss that you incautiously posted on your blog. I’m talking about the times when you want to put long […]
First the disclaimer: Google is not a person; Google doesn’t think. Now that I’ve gotten that out of the way, let me ask you — what does Google think your […]
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]
In the early days of the internet, FAQ (frequently asked question) pages were common. One of the things your website can do for you is to provide quick answers to […]