“Do you need to install web analytics?” may seem like a shocking question for those within the SEO community, but it’s something that a lot of website owners wonder about. […]
Author Archives: Gideon Haden 
Good Content Defined
Call it good content, great content, spectacular content, or whatever superlative you choose — everyone wants to have high quality content that benefits their website and their business. You know […]
RTs Are Not Endorsements
If you have a Twitter account you’ve probably seen the phrase, “RTs are not endorsements”, “Retweets are not endorsements”, or some other variation attached to someone’s Twitter bio. This is […]
When Patients Have the Power
The current trend in retail puts the power in the hands of the consumer. If you don’t offer a good selection, convenience, customization, or free shipping, customers will look elsewhere. […]
SEO Services for Doctors
Saying that people search for health information online is like saying that people use cars for transportation; it’s obvious and it doesn’t really need stating at this point. That’s what […]
Why SEO Is the Best Marketing Option for Physicians
Maybe you’re a rock star in the world of healthcare. You’re a household name, you’re recognized on the street, and you have to reject ten times as many patients as […]
SEO for Medical Specialists
It doesn’t matter if you’re trying to self-diagnose symptoms, you’re looking for a place to buy a specific brand of multivitamin, or you’re shopping for a new primary care provider […]
Medical Web Marketing
Choosing the right location has traditionally been one of the most important decisions to make for a business, clinic, or practice. It seemed as though the internet was set to […]
Local SEO Basics for Doctors
What do you expect to get from your website? Thoughts of shedding the limitations of physical location, social media posts going viral overnight, and the potential for millions of followers […]
Healthcare Blogger Code of Ethics
Many medical doctors choose to take the Hippocratic oath: a promise to carry out proper care and conduct to the best of his or her judgement or ability. If you’re […]
Planning Your Health and Wellness Blog
When you sell health and wellness related goods and services, it makes sense to have a health and wellness blog. Your blog, news, or article section — or whatever you […]
Working with Your Healthcare Blogger
You have a few different options once you decide to hire a medical blogger. Some healthcare professionals want to continue writing articles for their practice when they have the time, […]
Hiring a Medical Blogger
You need a steady flow of quality content that’s informative, engaging, useful for your readers, and optimized for search. However, you’re busy running a medical practice, physical therapy clinic, or […]
Can You Take the Summer off from Blogging?
There’s a lot packed into “summer.” That one word is bursting with floral shorts, cold glasses of lemonade, fireflies blipping in the darkness, white sands and tropical beaches, cars brimming […]
What Is Health Literacy?
Health literacy is key in promoting healthy communities. Unfortunately, very few U.S. adults have a high level of health literacy. This may not seem like a big deal, but the […]