Marketing is an essential part of any good business plan. Without marketing, most businesses would just be sitting in a dimly lit room, staring at their phones, hoping and praying […]
Author Archives: Gideon Haden 
Does a Doctor Have to Write Your Medical Blog?
Should a medical doctor be in charge of writing the content for your clinic or practice? It’s an important question to consider, and it’s something that people have strong feelings […]
Local Search Success Factors
Local search kicks in when people look for goods or services in their area. Take ice cream for example. Most of the time when you search for “ice cream” you’re […]
6 Mantras for Content Marketing
If you provide goods or services and you have an online presence, you need to invest in content marketing. Content marketing includes different mediums: written word, video, audio, and images. […]
Compliance and Your Website
We have clients who read their blogs often and write posts on occasion. We have clients who just drop in every once in a while to have a look at […]
Working with Your Healthcare Blogger
You have a few different options once you decide to hire a healthcare blogger. Some healthcare professionals continue writing articles for their practice when they have the time. Others choose […]
Finding Reliable Health Information
If you want health information, you search for it online. This is especially true during a health crisis when facts, figures, and information change every hour. However, there is just […]
Tips for Working From Home
COVID-19 has disrupted home, social, and work life for most of the world. As we all do our part to help flatten the curve by isolating, self-quarantining, and practicing social […]
7 Ways to Improve Health Literacy
If you improve health literacy, you improve public health and wellness. One of the biggest obstacles with health literacy is that the best health information isn’t always the most accessible […]
Do You Need to Install Web Analytics?
“Do you need to install web analytics?” may seem like a shocking question for those within the SEO community, but it’s something that a lot of website owners wonder about. […]
Good Content Defined
Call it good content, great content, spectacular content, or whatever superlative you choose — everyone wants to have high quality content that benefits their website and their business. You know […]
RTs Are Not Endorsements
If you have a Twitter account you’ve probably seen the phrase, “RTs are not endorsements”, “Retweets are not endorsements”, or some other variation attached to someone’s Twitter bio. This is […]
When Patients Have the Power
The current trend in retail puts the power in the hands of the consumer. If you don’t offer a good selection, convenience, customization, or free shipping, customers will look elsewhere. […]
SEO Services for Doctors
Saying that people search for health information online is like saying that people use cars for transportation; it’s obvious and it doesn’t really need stating at this point. That’s what […]
Why SEO Is the Best Marketing Option for Physicians
Maybe you’re a rock star in the world of healthcare. You’re a household name, you’re recognized on the street, and you have to reject ten times as many patients as […]