The current trend in retail puts the power in the hands of the consumer. If you don’t offer a good selection, convenience, customization, or free shipping, customers will look elsewhere. […]
Author Archives: Gideon Haden 
SEO Services for Doctors
Saying that people search for health information online is like saying that people use cars for transportation; it’s obvious and it doesn’t really need stating at this point. That’s what […]
Why SEO Is the Best Marketing Option for Physicians
Maybe you’re a rock star in the world of healthcare. You’re a household name, you’re recognized on the street, and you have to reject ten times as many patients as […]
SEO for Medical Specialists
It doesn’t matter if you’re trying to self-diagnose symptoms, you’re looking for a place to buy a specific brand of multivitamin, or you’re shopping for a new primary care provider […]
Medical Web Marketing
Choosing the right location has traditionally been one of the most important decisions to make for a business, clinic, or practice. It seemed as though the internet was set to […]
Local SEO Basics for Doctors
What do you expect to get from your website? Thoughts of shedding the limitations of physical location, social media posts going viral overnight, and the potential for millions of followers […]
Healthcare Blogger Code of Ethics
Many medical doctors choose to take the Hippocratic oath: a promise to carry out proper care and conduct to the best of his or her judgement or ability. If you’re […]
Planning Your Health and Wellness Blog
When you sell health and wellness related goods and services, it makes sense to have a health and wellness blog. Your blog, news, or article section — or whatever you […]
Working with Your Healthcare Blogger
You have a few different options once you decide to hire a medical blogger. Some healthcare professionals want to continue writing articles for their practice when they have the time, […]
Hiring a Medical Blogger
You need a steady flow of quality content that’s informative, engaging, useful for your readers, and optimized for search. However, you’re busy running a medical practice, physical therapy clinic, or […]
Can You Take the Summer off from Blogging?
There’s a lot packed into “summer.” That one word is bursting with floral shorts, cold glasses of lemonade, fireflies blipping in the darkness, white sands and tropical beaches, cars brimming […]
What Is Health Literacy?
Health literacy is key in promoting healthy communities. Unfortunately, very few U.S. adults have a high level of health literacy. This may not seem like a big deal, but the […]
Blame Someone Else Day
It’s April 13th, so you know what that means. It’s time to talk about a holiday that some love, some hate, and some have never even heard of. That’s right, […]
The Pod Challenge and Patient Education
Patient education doesn’t always have to be some new and profound juicy tidbit. Yes, the groundbreaking medical research deserves to be shared, but that’s not all that needs to be […]
Your Practice’s Budget for Digital Marketing
Digital marketing for healthcare professionals is becoming increasingly important, and your budget should reflect that. What percentage of your marketing budget should be digital? Here are some things to keep […]