There’s a lot packed into “summer.” That one word is bursting with floral shorts, cold glasses of lemonade, fireflies blipping in the darkness, white sands and tropical beaches, cars brimming […]
Author Archives: Gideon Haden 
What Is Health Literacy?
Health literacy is key in promoting healthy communities. Unfortunately, very few U.S. adults have a high level of health literacy. This may not seem like a big deal, but the […]
Blame Someone Else Day
It’s April 13th, so you know what that means. It’s time to talk about a holiday that some love, some hate, and some have never even heard of. That’s right, […]
The Pod Challenge and Patient Education
Patient education doesn’t always have to be some new and profound juicy tidbit. Yes, the groundbreaking medical research deserves to be shared, but that’s not all that needs to be […]
Your Practice’s Budget for Digital Marketing
Digital marketing for healthcare professionals is becoming increasingly important, and your budget should reflect that. What percentage of your marketing budget should be digital? Here are some things to keep […]
Do You Need to Install Web Analytics?
“Do you need to install web analytics?” may seem like a shocking question for those within the SEO community, but it’s something that a lot of website owners want to […]
Do You Need to Start Optimizing for Voice Search?
You’re chopping raw chicken on the cutting board, there’s a pot boiling over on the stove, your phone is locked, and you can’t for the life of you recall the […]
Twitter’s New Threads
As a social media platform Twitter is enormous. It’s estimated that the 330 million active monthly users tweet 6,000 times per second. In October of this year, Twitter’s market capitalization […]
Digital Marketing for Healthcare Professionals
Where do patients go when they want to find health information, or if they want to find a healthcare provider? They don’t reach for their newspapers, or hop in the […]
What Are Your Website Goals?
Setting goals for your website can be confusing. You might want your website to bring you more clients, to serve as an archive for documents, or to streamline your practice. […]
Why Data Driven SEO Matters
You know that healthy traffic to your website is good for your business, and you know that a well developed SEO strategy increases traffic to your website. But how do […]
Does Your Doctor Have to Write Your Blog?
You know how medical doctors have copious amounts of free time? How they sit around, wishing that they had some way to occupy their days? Hoping for some opportunity to […]
Compliance and Your Website
We have clients who read their blogs often and even write posts occasionally. We have clients who just drop in occasionally to have a look at their blogs, because the […]
Local Search Success Factors
Most of the time when you search for “ice cream” you’re looking for a place nearby to purchase your favorite form of dairy. Sure, some may be searching for the […]
Good Content Defined
Call it good content, great content, spectacular content, or whatever superlative you choose – everyone wants to have high quality content that benefits their website and their business. You know […]