Rebecca Haden
Finding Your Customers
In general, the object of a web site is to allow your customers to find you. You make your site eminently findable with good SEO and SEM, make sure it says what you need your customers to know about you, and get on with your work. But it occasionally happens that your customers don’t actually…
Writing for the Second Screen
Kyle is watching a streaming news service when he sees that 33 people in 24 states have died from vaping and legal changes are being proposed. That’s a surprise for him — and it’s confusing, too. Even though the numbers are higher than he thought, he wonders why people are focused on vaping when traditional…
Floating Along with Your Website
It’s the nature of my job that I’m usually working on building sites or rebuilding them. But one of the great things about a website is that it will continue to work for you even when you’re not working on it. With you or without you, your well-designed and optimized website will do its…
The Future of Search
The Washington Post is warning that Google’s new AI search will slash website visits by 25%. The New York Times agrees. We’re not sure about that, but we do believe that the trend we’ve already reported on will continue: Google is working to keep people on the search engine results page rather than sending them…
Websites for Authors
While we work most often with health and wellness organizations, we have built quite a few websites for authors over the years. While each one has his or her own specific needs and strategies, there are some general suggestions we can make for websites for authors. Know your strengths Do you already have a fan…
When You Stop Blogging
Regular blogging is the best thing you can do for your website’s traffic and rankings. Search engines like fresh content, and so do human visitors. Every new post is a new opportunity to rank for a new keyword, a new landing page, and to increase value for your website. Regular blogging Here’s an example of…